MBmm 
ALFALFA—Peer of Forage Crops—Most Profitable Crop on the Farm. 
“Disco” ALFALFA 
Is backed by a continuous improvement program 
BACTERIAL WILT 
(Aplanobacter-insidiosum) 
This Alfalfa disease has caused trouble in many 
parts of the country, and considerable work has 
been done at the University of Nebraska, Lin¬ 
coln, in an effort to discover a variety that will 
at once be resistant to wilt and cold. So far, 
Hardistan has shown the most resistance to 
both wilt and cold of the many varieties tried. 
SMALLEST SEED CROP 
IN MANY YEARS 
The Alfalfa seed crop in South Dakota and 
Wyoming-, and, in fact, all northern states, in¬ 
cluding Canada, is again very short, the cr«p 
being even less than last year. Our close touch 
with the situation, coupled with our long experi¬ 
ence with Alfalfa, enabled us to sense conditions 
very early, and we immediately laid plans to 
use every known effort to secure all the seed 
possible, aiding and encouraging our growers to 
save everything possible, when the very small 
yield obtained, made it most discouraging. As 
a result of our efforts, we have assembled in 
our warehouse a very creditable lot of seed, both 
as to quality and quantity in view of the very 
short crop. We have held prices down lower 
than we really should in view of the high cost 
of assembling as compared to normal years. 
The seed is one of the least expensive items in 
securing a good Alfalfa patch, but, at the same 
time, one of the most important, and using un¬ 
suitable seed may dissipate all of the other ex¬ 
penditures. No matter what seed you sow, the 
land costs the same, the preparation costs are 
the same, and if you take a chance on unsuit¬ 
able seed you may lose all you have spent and 
have to do it all over again. “Don’t spoil the 
ship for a cent’s worth of tar.’’ 
Progressive American farmers, from their own 
observation, and encouraged by the careful 
trials undertaken by the various State Experi¬ 
ment Stations and the United States Depart¬ 
ment of Agriculture, are becoming more and 
more convinced of the necessity of taking cogni¬ 
zance of origin. 
We were pioneers in the movement to sell 
seeds of Known Origin, and have, from time to 
time, made extensive trials to determine the 
sources from which seeds best suited to your 
requirements are grown. 
HOUSES , MITCHELL , 
Our Growing Fields in Heart of 
Very Best Alfalfa Districts 
Our splendid location, right in the heart of the 
best growing district, and our constant close 
touch with growing crops, places us in a unique 
position to select the very finest stocks that the 
country produces. These stocks are brought di¬ 
rect from the farms where they have been 
grown to our own up-to-date Cleaning Plant, 
and from there distributed by us all oyer the 
continent. This enables us not only to give the 
very finest possible seed, but we are also in a 
position to supply choice seed at a remarkably 
low price. 
You are sure to get the Genuine variety of 
Alfalfa when you buy from the Dakota Im¬ 
proved Seed Co. 
Safeguards 
In no business or profession in the world does 
the integrity and reliability of the vendor loom 
so large as in the seed business, and possibly no 
single variety of seed has been more substituted 
with resultant loss to the buyer than Alfalfa. 
As a safeguard to our customers we adopted, 
some years ago, the plan of sealing our Alfalfa 
with the Disco Seal. 
EVERY BAG OF 
DISCO ALFALFA SEALED 
The popularity and superiority of 
Disco Alfalfa has caused many un¬ 
scrupulous dealers to attempt to sub¬ 
stitute. Instances have frequently come 
to the attention of our salesmen where 
intending planters have been told that 
they could be supplied with our seed, 
or just as good, practically the same, 
and so on. Discriminating buyers will 
insist on the Genuine Disco, to be ob¬ 
tained direct or from authorized Disen 
dealers. For your protection and oui 
own, every bag of Disco Alfalfa wil 
have a seal bearing tbe Disco Brand 
our registered trademark. Look for 
this, without wbieh none ai-p genuine 
3 
S. D. - EMMETSBURG. IOWA 
