We malt this Catalogue to all oar Customers, and we are also willing to send it free to anyone who will 
send us an order after getting it. Otherwise, those who apply for it should send 10 cents. 
We would further say that in building up our business, which has become the largest of 
its kind in the world, we have sought to succeed by educating people in the art of gardening 
and home adornment. We have never spoken disparagingly of our business rivals, or in any 
way sought to gain customers at their expense; but we have endeavored to create in the masses 
a love for flowers and gardening, and to gain confidence and patronage by supplying such 
Seeds, Bulbs and Plants as will please. And we again say what we have said before, that we do 
not want an order unless we can please the sender of it both in the quality of goods and our 
manner of dealing. The profit on a dozen orders is not sufficient to offset the damage caused 
by sending out one which is in any way unsatisfactory. It is, therefore, to our interest and our 
aim, to supply the best stock, at moderate prices, to guide our patrons to select the best vari¬ 
eties, by offering no poor ones, and to deal in such a manner that all who send us an order once 
will become permanent customers and influence others. Of the many Seeds, Bulbs, Plants and 
Fruits known to cultivation we confine ourselves to the choicest and best varieties, such as are 
of the greatest value and will give the greatest satisfaction everywhere ; and desiring that our 
customers should succeed in cultivating them we have endeavored to assist them by giving brief 
cultural directions in this Catalogue, by publishing and offering at small cost six valuable books 
(regarding which see page 48), and, lastly, by supplying at such a small price that most valuable 
of all horticultural publications, The Mayflower Monthly Magazine. We want ALL our 
customers to have it, for they will find it such a help. Hence its low price and valuable premium. 
Yours very truly, JOHN LEWIS CHILDS. 
Upnr Pnnjll 0|flU/Onjnn Uoliflfpnnoo This new strain of Heliotrope, represented on this colored plate, 
HCff £(<JrHJ flUff 61 HI]) ffCllUll UpOO. blooms in a very short time from seed, and plants are as easily 
raised from seed as Pansies or Asters. The seedlings make a rapid growth and are in bloom in a short time. They bloom 
abundantly in the garden all summer, or all the year round in pots. The panicles of bloom are often six inches across, 
three times as large as ordinary Heliotropes, while the colors range from indigo-black through all shades of blue to almost 
pure white, and some with red tints, others with large white eyes. In fragrance they seem to surpass the ordinary sorts. 
A packet of this seed will furnish you a bed of flowers for your garden or lawn which would cost several dollars were you 
to purchase the plants, and give you great handfuls of the delicious blossoms all summer. 
Extra choice seed, of all colors and varieties, mixed, as shown on this colored plate, 20 cents per packet; 3 packets for 
50 cents. Or we will give a packet free to anyone who orders anything from this Catalogue if the following check is returned: 
[Cut on this line.] 
(^HECK. 
Good for a packet of Hew Early Flowering Heliotrope Seed, free with any order 
enclosing this check, received before July 1st. 
JOHN LEWIS CHILDS , Floral Park, N. Y. 
