Scene from the beautiful Horticultural Gardens at A Century of Progress, Chicago. 
Vigoro was used to keep the exhibition gardens looking their best throughout 
the 1933 and 1934 Fair Season. 
for lawn and garden beauty 
Feed Your Plants VIGORO 
T O GET a full measure of beauty from your lawn 
and garden you must feed them regularly with 
a complete, balanced plant food. We recom¬ 
mend that you use Vigoro, the complete plant food 
made by Swift. 
Vigoro was the plant food selected for use on the 
Horticultural Exhibition Gardens at A Century of 
Progress in 1933 and 1934. These gardens amazed 
millions of visitors to the Fair with their beauty, 
yet conditions under which they were required to 
grow were extraordinary. It was necessary to make 
these gardens in washed sand, which had been cov¬ 
ered with a thin layer of top soil. Vigoro was 
selected because only a complete plant food could 
assure finest growth. 
VIGORO is easy to USE! 
Anyone can have wonderful success with 
Vigoro if they will take three simple steps: 
1. Read the directions enclosed in each 
bag of Vigoro. 
2. Apply Vigoro evenly,sowingit byhand _ t 
like grass seed, or better, putting it on ifji 
with an efficient Vigoro Spreader. 
3. Immediately after applying to estab- 
lished lawns, soak down thoroughly. 
Soaking carries the plant food down 
/ W to the plant roots. When not prac¬ 
tical to water, applications to lawns should be 
followed by a light dragging to shake the plant 
food off the blades. 
F 
A “SQUARE MEAL” 
Clean, Odorless, Economical 
Vigoro is sanitary and odorless and does not con¬ 
tain weed seeds or refuse, which are so objectionable 
to work with. It is especially formulated for use by 
the home gardener supplying lawns, flowers, shrubs, 
trees, and vegetables with the nourishment they 
need for finest growth. It is most economical to use. 
for only four pounds are required to feed properly 
100 square feet of lawn or garden area. 
VIGORO Prices 
100-lb. bag $4.00 10-lb. pkg. $.85 
50-lb. bag 2.50 5-lb. pkg. .50 
25-lb. bag 1.50 12-oz. pkg. .10 
- Prices F.O.B. St. Paul 
VIGORO Spreaders 
Vigoro Spreaders make quick work of 
lawn feeding and lawn seeding. They are 
made in four sizes, all with forced feed, 
shutoff control on handle and are adjust¬ 
able for various rates of applica¬ 
tion. All models are priced low. 
New low prices listed below are 
F.O.B. St. Paul. 
VIGORO Spreader Prices 
Model “B” $2.70 Standard $10.55 
Junior 5.60 Special 17.25 
for: 
Lawns 
Flowers 
Shrubs 
Trees 
Gardens 
VIGORO 
Complete plant food 
