My Personal Nomination for the Most 
Gorgeous Rose I’ve Ever Seen is ... . 
The PRIDE of 
NEW CASTLE 
No illustration can show this magnificent, new bush rose of ours as it really is. 
It, is wonderfully strong growing, free from disease, forming a bush 3 to 5 feet high, 
bearing continuously, enormous flowers, 5 to 7 inches across, on long stiff stems. 
The immense flowers are full, deep and double—as many as £0 petals to a single 
flower. The long, pointed buds are beautifully formed. Foliage very large, hand¬ 
some and healthy. 
Extremely hardy everywhere. In the writer’s own garden it has survived without protection, a winter 
temperature of 25 degrees below zero. Some record that! 
The color is deep, shining, velvety crimson, unparalleled in beauty. Exquisitely fragrant—a single flower 
will scent a whole room with its delicious odor. 
This American rose is far better, we think, than any rose we have ever seen, either of American or foreign 
origin. This is an American born rose, so let’s “buy American” and get the most gorgeous rose you have 
ever seen. It is rather tiresome to read the superlative claims for new roses of foreign origin, so inferior to 
this great new American rose of ours, with the prices of their same roses of foreign origin from $2.00 to $5.00 
each, when you can get a great rose like this, born here in America, better than anything that has ever come 
from Europe, in our judgment, at a price that suits the purse of everyone. So once more, we suggest, let’s 
“buy American” and get the worth of our money. 
P. J. LYNCH, Owner, 
Heller Bros. Co., and 
introducer of the great 
“Pride of New Castle.” 
Special Bargain Prices 
Potted plants, own roots, 
large 2 and 3 year old 
plants, 75c each; 2 for $1.35; 
still larger, star size, speci¬ 
men plants, $1.00 each; 
strong 1 year old plants, 
25c each; 3 for 60c, all sent 
postage paid. 
