"IT’S UNDER THE BARK" 
The Priceless Secret of Greening Quality! 
We have just re¬ 
cently adopted a new 
slogan— “It’s Under the 
Bark.” It’s under the 
bark — the secret of 
Greening quality! It’s 
in your pocket —the ex¬ 
tra profit that it brings 
to you! 
With us, quality is 
more than just a busi¬ 
ness principle — or 
practice—or creed—or 
“battle cry” of busi¬ 
ness. It’s an all - gov¬ 
erning, all - controlling 
ambition. We live it— 
talk it—dream it. 
It shapes every decision—it governs every change 
of policy—it reaches down from the top to the bottom 
of our organization, like a growing tree reaches down 
into the soil for sustenance and strength. It is basic- 
fundamental—vital. 
Quality! Outstanding quality! Quality that in¬ 
sures many intangible superiorities. The natural re¬ 
sult of a merciless search for superiority in everything 
we do. The right thing — the best thing — the most 
nearly perfect thing each day, in the absolute certainty 
that this policy in the long run is the safest both for 
ourselves and for yourself. 
Thousands upon thousands of satisfied customers— 
commercial growers—farm orchard owners—through¬ 
out the middle western states enjoy the benefits of this 
unique quality policy. They make more money because 
the trees we sell them are better trees. 
Take the blindfold off if you have not already done 
so. Buy “Trees You Can Trust”—Greening Super- 
Selected Fruit Trees — Greening Bud Selected Fruit 
Trees—fruit trees which have under the bark the abil¬ 
ity to produce more and finer fruit—to make more 
money for you! 
Greening Bud Selection Is to Old-Fashioned N ursery 
Methods What the Marvelous, New Streamlined 
Pullman Is to the Old, Wooden Coach 
The rickety, old, wooden day coach that was re¬ 
duced to a mass of flaming, splintery wreckage when¬ 
ever an accident occurred has finally given way to the 
modern all-metal, streamlined Pullman. It took years 
to bring about this much-needed improvement, but 
enlightened public opinion did it. 
The same is true of ordinary fruit tree propagation 
methods. Trees of uncertain fruiting ability are now 
old fashioned too. Obsolete—outdated—out-performed 
by trees of known parentage—of known money-mak¬ 
ing ability. 
Greening Super-Selected Fruit Trees — the only 
trees in which Greening Bud Selection is available—are 
the “modern, all-metal Pullmans” of the nursery field. 
Improved! Stabilized! Consistent money makers! 
Sold not on a “how much per tree” basis but “how 
much per acre” yield and profit! The cheapest trees 
of all in the long run! The trees that you should have 
in your orchard. 
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