AN OPEN LETTER TO YOU 
S UPPOSE you made your living by grow¬ 
ing and selling better berry plants. Sup- 
post you had followed this occupation for 
thirty years, slowly building up a repu¬ 
tation for honesty, integrity and fairness. 
Suppose you had thousands of customers, 
both old and new, who relied upon you for 
recommendation and advice. What sort of a 
Bulletin would you write? 
Would you ask yourself how you could 
make your customers more successful in the 
production of their crops so that next year 
and each year thereafter they would return 
to you for the plants they 
bought? Or would you 
say: “These are hard 
times. We can grow in¬ 
ferior plants with little 
investment, and we can 
realize a large margin of 
profit from these cheap 
plants. ... We can fool 
the people for one year. 
. . . Let next year take 
care of itself.” 
We asked ourselves 
these two questions. This 
bulletin is the reply of a 
man who has devoted a 
lifetime to the breeding 
and selling of better ber¬ 
ry plants. 
But there was still an¬ 
other question confront¬ 
ing us in writing this bulletin. Would our cus¬ 
tomers like a new thirty-two page color-plate 
catalog even though it cost several thousands 
of dollars and meant an increase in cost of 
not less than ten per cent in the price of our 
plants, or would they prefer an honest, 
straight-from-the-shoulder bulletin setting 
forth simply and briefly the merits of the 
plants we had for sale? 
Simple economy demanded the latter. Any 
plant establishment, in order to stay in busi¬ 
ness, must realize a fair margin of profit 
above expenses, and in order to bring you 
WALLER QUALITY plants at the lowest 
possible price we have cut our expenses to 
the bone. Yet, in no instance have we sacri¬ 
ficed the high standard of our plants in order 
to cheapen the price. 
It makes no difference how good your 
land may be, how well you fertilize it, 
how thoroughly you cultivate it, how 
favorable a growing season you may 
have, your crop can be no better than 
the plants you set. It is simple economy 
to set the best quality plant that you 
can buy, for at harvest time the best 
plant that can be bought is the cheapest 
plant you can set. You cannot buy 
better plants than WALLER BROS. 
"A” quality plants, regardless of the price 
you pay. 
WALLER S GUARANTEED 
PLANTS 
So sure are we of the quality of our plants, 
we are willing to let the success of this estab¬ 
lishment rest upon the merits of the plants 
we sell, the service we give our customers, 
and the honesty we put into our advertising. 
To this end, we cannot conform to the prac¬ 
tice of some of our competitors in shipping 
plants long distances packed only in tow 
sacks. This method of packing, although less 
expensive, usually results in over-heated and 
inferior plants. WALLER BROS, will not 
ship plants this way except on very short 
hauls where the plants will be on the road not 
more than a few hours. 
Careful and efficient 
packing of plants for 
shipment is just as im¬ 
portant a factor in grow¬ 
ing strong-rooted, dis¬ 
ease-free plants as are 
methods of selection and 
cultivation. Every plant 
WALLER BROS, snips 
by express or freight will 
be packed in specially 
constructed vent ilated 
crates, and the roots of 
all plants will be careful¬ 
ly packed in damp spag- 
num moss. 
WALLER BROS, takes 
these extra precautions 
to assure you of “A” 
’ quality plants, for our in¬ 
terests as plant growers 
lie in the same direction as yours. Our suc¬ 
cess or failure is inseparable from the suc¬ 
cess or failure of our customers. 
This bulletin is intended to serve you 
whether you buy your plants from WALLER 
BROS, or from some other reliable plant 
grower. However, when you buy plants from 
us you get plants that are the product of one 
of the best equipped and largest plant grow¬ 
ing establishments in the South. Our close 
association with the berry world, and our 
ever-increasing volume of business, have af¬ 
forded us a breadth of experience matched 
by few other plant growers. 
We solicit your business. We invite com¬ 
parison, not only in quality of plants but also 
in price. We urge you to buy better plants, 
honestly grown and honestly advertised. 
WALLER BROS. 
JUDSONIA 
ARKANSAS 
/ 
