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Sast ( d oast'Jfotels 
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At quaint old 
ST. AUGUSTINE 
The Alcazar Ponce de Leon; 
on the glistening 
Kao /»|i of 
ORMOND On-the-Halifax 
Ormond; 
at gay and fashionable 
PALM BEACH 
Royal Poinciana The Breakers; 
under the tropical magic of 
MIAMI 
Royal Palm; 
and on down to the famous 
Fishing Camp at 
LONG KEY— 
the clans are gathering—in the warm, balmy 
air, on the sporty golf links—in the breakers. 
Are you going? Everyone will be on the 
Florida East Coast. 
For reservations and information addresS 
FLORIDA EAST COAST HOTEL CO. 
243 Fifth Avenue, New York 
