BUY YOUR SEEDS IN JACKSONVILLE 
Our seeds, bulbs and plants are adapted to the climate of Florida and the 
Southern States. For your convenience we maintain a complete stock of every pos¬ 
sible requirement for the Southern garden. There is no need for the Southern gar¬ 
dener to go elsewhere for rare and select varieties. You can find them right here 
in Jacksonville. 
The utmost in quality and service is the fundamental policy of our company as 
we realize the business of supplying seeds is based on confidence and responsibility. 
HOWARD'S SEEDS ARE TRUSTWORTHY 
MGke Our Store Your Headquarters in Jacksonville. 
TO OUR CUSTOMERS 
FREE GARDENING COUNSEL 
We are always glad to receive inquiries and requests for information about 
gardening. If you have special problems that we can help you solve, please do not 
hesitate to call on us as it is always a pleasure to give personal attention to.those 
seeking advice and suggestions in regard to their gardens. 
If you desire a personal visit to your grounds to discuss the creation or improve¬ 
ment and maintenance of your lawns and gardens, we will be glad to send an 
experienced representative of our company to offer advice and counsel. Appoint¬ 
ments to be made in advance. 
ATTENTION GARDEN CLUBS 
Garden Clubs are a splendid influence in the advancement of good gardening and 
home beautification. We realize they are an asset to any community and we are 
always ready to extend them our service and cooperation. 
Lectures: Our specialists are always glad to talk to Garden Clubs on any phase 
of gardening or on special topics which would aid in rounding out a club program. 
Two weeks' notice is requested. There is no charge for this service in Jacksonville 
and the immediate vicinity. 
Membership Lists: We will be glad to mail our catalogues and other gardening 
literature to all members of garden clubs upon receipt of your membership lists. 
Prizes: It is our policy to offer seeds, bulbs, roots, garden tools, special books on 
garden, etc., as prizes for garden club shows and events. Officials of garden clubs 
are free to call on us for this cooperation. 
OUR PERSONNEL 
Our staff consists of men who are equipped to serve you efficiently and intelli¬ 
gently because of their training in horticultural and agricultural schools as well as 
by their many years of valuable experience in all phases of the seed business. 
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EXPLANATION OF SYMBOLS USED 
A—Annual 
B—Biennial 
P—Perennial 
G.M., A.A.S.—Gold Medal, All American Selection 
A.M., A.A.S.—Award of Merit, All American Selection 
S.M., A.A.S.—Special Mention, All American Selection 
C.H., A.A.S.—Certificate of Honor, All American Selection 
A.M., R.H.S.—Award of Merit, Royal Horticultural Society 
RA—Rock Plant Annual 
RP—Rock Plant Perennial 
