SELECTED STRAINS OF SEEDS ADAPTED TO SOUTHERN SOILS AND CLIMATE 
ESCHSCHOLTZIA A 
(California Poppy) 
The Golden Poppy of California has become one 
of the favorite garden annuals throughout the world. 
Many new shades have been obtained and the exist¬ 
ing flowers have been greatly improved in size and 
color through cultivation and selection. They thrive 
in any garden soil and should be sown where they 
are to bloom, thinning the plants to 6 or 8 inches 
apart. Height 1 to 1% feet. 
ORANGE, Improved large deep orange. Pkt. 10c. 
BRILLIANT MIXED, Rich in crimson, pink and or¬ 
ange scarlet shades. Pkt. 10c; % oz. 25c. 
DOUBLE or SEMI-DOUBLE VARIETIES: 
GOLDEN GLORY, Golden yellow, orange at center. 
Pkt. 10c. 
CHOICE MIXED: Pkt. 10c; Vs oz. 25c. 
RAMONA HYBRIDS: A lovely new type with extreme¬ 
ly large, frilled flowers of a pale, glittering coppery 
gold with pink shadings. The heavy frills give the 
flowers the appearance of a semi-double. 
FINEST MIXED: Pkt. 10c; Vs oz. 25c. 
FEVERFEW— (See Matricaria) 
FLOSS FLOWER—(See Ageratum) 
FLOWERING FLAX— (See Linum) 
FORGET-ME-NOT— (See Myosotis) 
FOUR-O'CLOCK—(See Marvel of Peru) 
FOXGLOVE B 
(Digitalis) 
These are biennials and should be sown every year. 
They should be wintered in a cold frame and always 
in a well-drained place, as their crowns remain green 
all winter. Their tall spires of brilliant color are 
among the border’s most conspicuous ornaments. 
FINEST MIXED: Pkt. 10c. 
Where low stocky plants are desired, pinch off the terminal 
or tip growth of young plants when they are four to six inches 
high. They will send out numerous side growths and develop 
a low, compact growth. 
Use this cultural method on Snapdragons, Calendula, Coleus, 
Lantana, Scabiosa, Stocks and Zinnias. 
GAILLARDIA a 
(Blanket Flower) 
The annual Gaillardias bloom quickly from seed, 
and continue flowering throughout the summer and 
fall. You can always go to them if you want flowers 
for a vase. The perennials require longer to come 
into bloom, but when established furnish quantities 
of flowers each season. 
THE DAZZLER (P), The latest introduction and an 
immediate favorite with all cut-flower growers on 
account of its dazzling color. It is an intense or¬ 
ange red which is exceedingly effective when cut. 
Plants are vigorous, stems long and wiry. A su¬ 
perb novelty. Pkt. 10c. 
INDIAN CHIEF (A), Copper red, a new color which 
cannot fail to win admiration. Pkt. 10c. 
LORENZIANA DOUBLE MIXED (A), Superb double 
flowering strain. Pkt. 10c; % oz. 45c. 
SINGLE MIXED (A), Best single flowering strain. 
Pkt. 10c; V 2 oz. 40c. 
GAILLARDIA LORENZIANA DOUBLE 
GEUM HP 
(Avens) 
A hardy perennial border plant of great beauty 
and succeeding admirably in Florida where it blos¬ 
soms practically the entire year. Sow seed in boxes 
and transplant out of doors in spring. 1% to 2 feet 
in height. 
HYBRIDA MIXED: Pkt. 10c. 
GILIA A 
(Queen Anne’s Thimble) 2 ft. Bushy plant of erect 
habit with fine feathery foliage covered all summer 
with rich lavender-blue flowers, 1 inch across. Makes 
a good cut flower as the blooms last well. May also 
be used as everlasting as the flowers retain their 
color when dried. 
CAPITATA LAVENDER: Pkt. 10c. 
GILLIFLOWER— (See Stocks) 
PAGE 10 
HOWARD SEED COMPANY, 126 BROAD STREET, JACKSONVILLE, FLORIDA 
