YOU WISH TO KNOW ITS MEANING 
Hamburg, N. Y., Jan. 1, 1935 
Dear Friend:--- 
We present our message in this little folder; we trust you will read it 
all and so understand its aim and object. 
At this, the dawn of another new year, our wish for you and yours is 
that you may experience the most happy and prosperous year that you have 
ever experienced. 
All the world, all countries including our own, are in need of harmony, 
peace, happiness and prosperity; it is only as each individual realizes that 
the greatest good to the greatest number comes mainly thru unselfish service, 
honesty and general loyalty to the simple laws of Cod that the troubled waters 
of the world will clear and we see reflected some of the promises of Him 
who said that He who is greatest shall be the least among you, and that even 
the greatest can be the most humble in service, even to the washing of feet. 
May this new year bring new blessings and hope for the future. 
Sincerely, F. C. H. 
OUR REASON FOR THIS MESSAGE 
Is simple. It is a difficult problem to keep any mailing list up to date and 
to send catalogs to just the people who want them or are still interested in 
them. If you receive this message it is because we have had your name and 
address on our mailing list for years and not having received an order or any 
other indication that you still wish to receive our catalog we feel uncertain 
as to just what to do. Tho catalogs cost a lot of money, we are always pleased 
to send them even though you do not purchase any of our goods. We believe 
that we publish information worth more to you than you would get out of 
many books and publications that are more or less costly. Our catalog is 
free; it only requires your name and address on a penny post card with the 
words, “Keep me on your active mailing list”, and we will then continue the 
name at least for three more years, before we use another check up to find 
out if it is still wanted there. You place yourself under no obligations by 
asking to be placed on our active list, but if you are not interested, and do 
no think you will want any of our goods or free information, then just ignore 
this message. Below we present “Our Message ’ in which we try to show 
some of the results of our ideals. 
OUR MESSAGE 
The Scriptures tell us that the house founded on a rock, is the house 
that can withstand all of the elements. The wind can blow, and the storms 
come, but such a house because of its solid foundation remains unshaken, 
while all about lays wreckage. We all know the symbolic meaning of this, 
and that is that any house, home, business, individual or group that is estab¬ 
lished upon the rock of truth, honest, unsellfish service, and love in its 
broadest meaning shall prevail and withstand all adverse conditions. 
In 1929 boom conditions prevailed; the country was to all outward 
appearances very prosperous, but these conditions were not built upon the 
“Rock of the greatest good to all”, hence when the storm came, many were 
the structures that fell. In our own line of business the number was very 
great; some are out completely and must begin all over again; others have 
established themselves in a small way. Most of these people were regarded 
as competent to handle the kind of business they were conducting. 
After the collapse of 1929 prices rapidly declined, production was cur¬ 
tailed, the army of the unemployed increased rapidly. These millions whose 
