J. W. JONES & SON, FRANKLIN, VIRGINIA 
7 
Mistakes To Avoid 
Of course we want to sell you your berry plants for this year. That is 
why we are sending you this little booklet, but really we are genuinely 
interested in your success, for the success of our customers is the basis of 
any success we may possibly achieve. May we point out that you can make 
a mistake:— 
1. By trying to get plants for a price below the cost of production for good 
true-to-name stock. 
2. By digging your own plants and denying the variety you grow the advan¬ 
tage of a change of soil and climate, so often of such great advantage to 
them. 
3. By a failure to get your plants in time to set early,for an early planting 
is a big start on the road to success. Order early and have them shipped 
as early as there is a reasonable prospect of using them. The way ours 
are packed they will keep, if placed where it is cool and damp, for several 
days after arrival. 
4. By failure to get stock true-to-name. You want what you buy. We use 
our utmost endeavor to safeguard our customers in this respect, and believe 
that .999 per cent of all that we have ever shipped was true to label. 
5. By setting plants not grown for plants alone. From us you get the whole 
bed, and from a warm sandy soil. No short, broken roots. 
5. By buying any except fresh dug and well packed stock. We do not store 
any and we do pack them carefully in plenty of damp moss and in slatted 
crates that give the crowns plenty of light and air. 
7. By paying more than good true-to-name and carefully packed plants are 
really worth. If you do not send us your order: “You may pay more, but 
you will not buy better.” 
8. By a failure to select a proper soil, for every berry grower of extensive 
experience has found that frequently his berry plants refuse to grow. 
As a rule he has erroneously attributed this to disease in the plants, es¬ 
pecially if they were purchased, rather than propagated by himself. Ex¬ 
periments have convinced many growers that the real trouble is in the 
soil itself, that there are certain places where it is practically impossible 
to grow berries successfully. Whether this refusal on the part of berry 
plants to grow in these given places is due to the lack of a certain bacteria 
or plant food, or whether the soils contain some poison that kills the plant 
is a moot question as yet, and one that a number of State Experiment 
Stations are now at work on. 
Our life-long experience in growing Strawberries has taught us, however, 
that a number of kinds are practically immune from trouble on any soil, 
while there are others that have to be planted on favorable soils or they refuse 
to grow. In order that our friends may have the benefit of our experience 
we propose to call attention to those kinds which will grow anywhere. You 
may count on Dorsett, Fairfax, Blakemore, Premier, Big Joe and Lupton 
giving you a good bed, if any kind in existance will. 
You want plants grown on a warm, sandy soil. We have them. Priced 
right; packed right; they grow right. 
