Paul J. Howard's New Transvaal Daisies 
CERBERA HYBRIDS 
We have developed, by years of careful selection 
of the most desirable types and colors, a strain of these 
marvellous flowers which we sincerely believe is be¬ 
yond compare. While we have increased the size of the 
flowers to astounding proportions, all of the grace of 
form of the single flowers has been retained, by elim¬ 
ination of any coarser types. The petals are very long, 
narrow and graceful, surrounding the central disc 
which is very small in 
proportion to the size of 
flower. The color range 
includes the most pleas¬ 
ing rich hues of crimson, 
deep rose, scarlet and or¬ 
ange, and embraces the 
pleasing pastel tones of 
yellow, cream, pink, sal¬ 
mon, orange, white, etc. 
—all colors of charming 
clarity. The colors of the 
central discs are also dis¬ 
tinct in this strain — 
some are of the same 
hue as the petals, oth¬ 
ers have more contrast¬ 
ing tones, each making 
flowers of exquisite 
beauty. Our growing 
grounds at Chatsworth 
present ideal conditions 
for the development of 
these fine perennials, and. 
the plants we supply have 
the maximum health and 
vigor — whatever size 
plants you choose, you 
will receive the strongest 
plants possible to produce. 
Transvaal Daisies are 
ideal for cutting and flor¬ 
ists’ purposes, borne sing¬ 
ly on very long stems, and 
are very lasting. Plant them in full sunshine in 
a well drained soil, without the addition of fertilizer. 
If the natural drainage in your garden is not the best, 
prepare a bed raised about six inches above the gener¬ 
al level in which to plant the Cerberas. In planting 
avoid covering the center of the crown; press the soil 
firmly about the roots and water thoroughly so that the 
beds are deeply soaked. When the surface is workable, 
cultivate the ground. The 
plants will not need wat¬ 
ering until the tops show 
signs of wilting. Then 
follow with another thor¬ 
ough irrigation. Avoid 
sprinkling of the surface 
or too frequent watering, 
which will cause the 
plants to rot. 
You will find that 
Gerberas are one of the 
most easily grown peren¬ 
nials throughout the 
Southwest, if their sim- 
simple cultural require¬ 
ments are provided, and 
will flower freely al¬ 
most the year ’round. 
Where heavy frosts are 
encountered the roots 
should be protected in 
the winter. 
PAUL J. HOWARD’S NEW TRANSVAAL DAISIES 
Plants listed at 15c each are $1.50 per dozen, $10.00 per 100 
Plants listed at 20c each are $2.00 per dozen, $15.00 per 100 
Plants listed at 35c each are $3.50 per dozen, $27.50 per 100 
Plants listed at 50c each are 10 for $4.50, 100 for $40.00 
Prices of Paul J. Howard’s 
“Flowerland” Transvaal Daisies: 
Field division 20c; large field 
clumps 35c; Balled plants in 
full flower 50c. Select seed¬ 
lings in 2’/*-inch pots, 15c. 
CERBERA JAMESONI. The 
brilliant scarlet species. Field 
division, 20c. 
New Double Transvaal Daisies 
A new race of these lovely flowers, a result 
of much painstaking selection. The petal forma¬ 
tion is artistic, graduating from long graceful out¬ 
er petals, to shorter ones in the center, forming 
a flower of lovely proportions. The colors range 
from delicate pink tones through glowing rose to 
scarlet, with many intervening hues. They are 
extremely long lasting as cut flowers. 
Strong field clumps, 35c 
rage Nitic 
