PERENNIAL FLOWERING PLANTS 
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Hardy Perennial Phlox 
For enchanting fragrance and bright lasting 
color in your garden nothing surpasses them. 
Blooming as they do from early summer until fall, 
these hardy perennials bring a great amount of 
lasting joy to the lover of color gardens. They are 
striking in masses especially against a shrubbery 
background or in the open surrounded by a green 
lawn. A few dozen Phloxes planted in a well pre¬ 
pared bed will be a delight to anyone. 
Phloxes become more beautiful year after year as their 
roots become established and form large clumps. Throughout 
the world, they are considered one of the essentials in a beau¬ 
tiful garden, and should be increasingly used in California, 
where they do well in sun or partial shade. While they thrive 
in any good garden soil, they respond immediately to good 
treatment and will repay the planter for providing a soil which 
has been deeply enriched with well rotted manure and bone 
meal. 
FOUR GLORIOUS NOVELTIES 
Chosen from one of Europe’s finest collections, these four 
new varieties from a foremost hybridizer in Germany, are out¬ 
standing among all of the unusually excellent Phlox in Europe or 
America. 
We brought them to America as novelties of distinct worth to 
add to our fine assortment. They are decidedly unusual and strik¬ 
ing in color and have immense trusses of handsome form, made up 
of very large individual florets making a spectacular display. They 
will be a valuable addition to any collection. 
SEPTEMBER GLOW. Luminous carmine-red with orange red center. 
SUNRISE. A most unusual and striking shade of red, reflecting the glory 
of a colorful sunrise. 
VALD JENSEN. Vivid salmon-red, with white eye, forming a beautiful 
and glowing contrast. 
WURTEMBERGIA. Rich carmin-rose, compact plants of medium height, 
with immense flowers. 
Price of the above four novelties 35c each 
Collection, 1 each, labelled, for $1.25. 
“FLOWERLAND” PHLOX CHOICE COLLECTION 
Price 20c each; $2.00 per dozen 
ALBION. Large panicles of pure white flowers with faint aniline red eyes 
B. COMPTE. Rich, satiny amaranth; a beautiful shade for floral decora¬ 
tions. 
BRIDESMAID. Pure white, with large carmine eye. 
CREPUSCLE. Beautifully tinted flowers blending from deep crimson cen¬ 
ters through rose-lilac to white edges. 
ECLAIREUR. Bright carmine-violet, with lilac center. 
GOLIATH. Bright light purple, with a red eye. 
LEO SCHLAGETER. A new introduction, with large pyramidal trusses of 
brightest red, with dark crimson eye. A spectacular and showy variety. 
LA VAGUE. Lovely pure mauve, with aniline red eye. 
MRS. JENKINS. Very fine pure white. 
PROFESSOR SCHLIEMANN. Conical trusses, with flowers a beautiful shade 
of lilac-rose. 
RYNSTROM. Immense trusses, superb salmon-rose. 
SELMA. Very large trusses, clear bright rose relieved with a carmine eye. 
PRIMULA DENTICULATA. Large rounded heads 
of lilac. 
t AURICULA. (Primula auricula). A new vari¬ 
ety which we have found to be particularly suc¬ 
cessful in the garden. It is an almost continuous 
bloomer and an extremely beautiful thing. The 
flowers are larger than the Polyanthus or Cow¬ 
slips, and come on long stems with many flowers 
on one stem. The colors are distinct and different, 
ranging from the richest coppers and bronze, 
through rose, pink, lavender, violet and bright 
yellow and all have a contrasting zone or eye in 
the center. Delightfully fragrant. 
PRIMULA OBCONICA. This is the variety gen¬ 
erally grown as pot specimens, as they make 
beautiful blooming plants for house decoration. 
It is also splendid in the shady flower bed where 
it is a constant bloomer throughout the winter, 
spring and even into summer. Our strains have 
magnificent large blooms in beautiful rose, pink, 
crimson and lavender shades. 
t KEW GARDEN PRIMROSE. (Primula kewen- 
sis). A splendid winter and spring bloomer. The 
bright yellow flowers are borne in several whorls, 
or large clusters around a tall smooth stem, and 
are bright yellow in color and fragrant. 
f POLYANTHUS. (Primula polyantha). We 
grow the improved English strains. The brightly 
colored flowers are in large clusters and include 
a wide range of hues, reds, blue, yellow, rose, 
and combinations of these colors. 
CHINESE PRIMROSE. (Primula sinensis). One 
of the most beautiful of all Primroses and a fa¬ 
vorite for winter and spring blooming. Especially 
valuable as a pot plant or for the shady out-door 
bed. Our strains of this lovely Primrose produce 
large trusses of beautifully shaped flowers, with 
fluted edges. The colors are rich and varied, and 
include deep crimson, rose, salmon pink, white 
and blue. 
t TRUE ENGLISH PRIMROSE. (Primula vulgar¬ 
is). Bright canary yellow, fragrant. 
Primroses 
We have an unusually fine collection of 
these charming flowering plants which are 
valuable for pot plants, or for bedding in 
shady places. They are among the most 
useful winter and spring flowers in Cali¬ 
fornia, and some of them bloom through¬ 
out the summer. 
PRIMROSES IN ROCKERY 
Price of all of the Primroses: 2’/i-inch pots 
15e each; $1.50 per dozen; 4-inch pots 
25c each; $2.50 per dozen. 
PRIMULA AURICULA 
Page Twenty-six 
j Especially suitable for Rockeries. 
