PAUL J. HOWARD’S 
“Flowerland” Novelties for 1935 
FLOWER SEEDS 
We search the world for new and bet¬ 
ter strains of flower seed for use in our 
seed packets, and bring to you the finer 
creations of specialists who have devoted 
their lives to the improvemnt of flowers. 
Many of our varieties are imported from 
England, France, and Germany, while others 
are grown for us on the Pacific Coast. 
DWARF ACERATUM 
AGERATUM Dwarf compactum Blue Cap New 
Miniature. A very dwarf Ageratum, 4 to 5 inches 
high. Very uniform and free flowering, and true 
blue. Packet, 25c. 
ASTER LOS ANGELES 
ASTER Super Giant Los Angeles. (Award of 
Merit, All American selection, 1934). This is the 
largest and most fully double Aster known. The 
flowers are from 6 to 8 inches across, full petaled 
and artistically graceful in the feathery effect of 
the interlacing ostrich feather type petals. The 
color is a lovely soft shell pink, blending to a 
creamy pink at the center. Packet, 25c. 
ASTER Giant Comet Salmon Queen. Few people 
realize that there is an Aster of the fascinating 
shade of salmon found in Salmon Queen. It is 
a clear pure salmon pink, blending to a rich 
golden salmon at the center. A lovely Aster that 
should be in every garden. And remember, it is 
WILT RESISTANT. Packet, 25e. 
BIRD OF PARADISE 
STRELITZIA REGINAE. Bird of Paradise Flower. 
We offer live fresh seed of this well known rare 
plant which produces bird-like flower heads of 
brilliant orange and blue. Hand pollinized seed 
which are sure to grow. 3 seeds for 50c; 100 
seeds for $12.50. 
CALENDULA 
CALENDULA. Orange Shaggy. A distinct new 
Calendula. The petals are long, narrow and deep¬ 
ly fringed, giving the shaggy appearance of some 
Chrysanthemums. The blooms are of great grace 
and beauty. Packet, 25e. 
NEW CARNATION 
CARNATION Chabaud's Enfant de Nice. The 
result of a cross between Carnation Chabaud's 
Giant Improved and Carnation Perpetual. Plants 
of robust habit with long stemmed flowers 2’/2 
to 3 inches across. The strain is magnificent and 
about 90 per cent of the plants come double. 
Red, Rose, Salmon, White, Mixed. Packet, 25c. 
FRENCH MARIGOLD ROYAL SCOT 
DIANTHUS LACINIATUS SPLENDENS 
COSMOS ORANGE FLARE 
COSMOS Klondyke Orange Flare. Now at last 
we may grow the lovely orange colored Cosmos 
and be assured of having flowers before frost. 
This selected early strain comes into bloom less 
than five months from sowing. The color is the 
same vivid orange of the ordinary variety Klon¬ 
dyke. Packet, 25c. 
NEW PINKS 
DIANTHUS Laciniatus Splendens. Free flower¬ 
ing and easily grown. A popular border subject 
and the most striking Dianthus we have ever 
offered. The flowers are very large, over 2 inches 
across, in a brilliant strong crimson, with a large, 
boldly contrasting glistening white eye. A ster¬ 
ling novelty. Packet, 25c. 
TRANSVAAL DAISY 
GERBERA. New Flowerland Transvaal Daisy. The 
Flowerland Gerbera is a new selected strain pro¬ 
ducing flowers four to five inches in diameter 
on stems two to two and one-half feet long. 
This strain contains many new shades not found 
in the ordinary Gerberas: pastel shades of Sal¬ 
mon, Rose, Pink, Carmine, White, Cream, Straw, 
Yellow, Orange, Crimson, Scarlet, Terra Cotta, 
etc. The plants are of very robust habit. Packet 
of 35 seeds, 25e. 
We have a limited amount of seed saved 
from our selected stock bed, of choicest 
and largest flowers, surplus over the 
amount which we will replant for our own 
growing. Packet of 35 seeds, 50e. 
LACE FLOWER 
Texas Queen Anne’s Lace Flower 
Large heads of lacy white flowers borne on 
long stems. Plant of branching habit three feet 
high. Fine for cutting. Packet, 15c. 
LARKSPUR 
New Giant Imperial Blue Bell 
A fine medium blue flower, comparable in 
shade to Delphinium belladonna. Habit upright, 
and a splendid cutting flower. The finest lark¬ 
spur we have ever seen. Packet, 25. 
LINARIA FAIRY BOUQUET 
Free flowering compact plants about eight 
inches in height, covered with a mass of dainty 
snapdragon-like flowers which are larger than 
the type. The color range includes all the popu¬ 
lar pastel shades. Packet, 25c. 
GIANT KING LUPIN 
LUPIN New Giant King. The plants grow from 
three to four feet high, base branching with six 
to eight huge spikes to a plant. They are ex¬ 
cellent cut flowers. The foliage is a beautiful 
light cress green. 
KING BLUE. Enormous spikes of rich Oxford 
blue. Packet, 25c. 
KING WHITE. Pure white spikes, exquisitely 
scented. Packet, 25c. 
MARIGOLD ROYAL SCOT 
MARIGOLD French Tall Double. Royal Scot. 
Modern as the crack Scottish Railway train, "The 
Royal Scot", from which it borrowed its name, 
this marigold is the most striking yet introduced. 
The large, well formed double flowers are pro¬ 
duced in abundance on plants from 24 to 30 
inches in height. The color is a charming com¬ 
bination of mahogany and gold in symmetrical 
stripes which radiate from the center of the 
flower. A flower welcomed by florists and home 
gardeners alike. Packet, 25c. 
MARIGOLD LITTLE GIANT 
TAGETES Signata Pumila Little Giant. Little 
Giant is the highest development yet attained of 
this pretty little Marigold, with slender fern-like 
foliage and an abundance of dainty, single, 
golden orange flowers on plants which are only 
four to six inches high with a spread of 8 to 10 
inches. A splendid border plant and very effec¬ 
tive when planted with Dwarf Blue Ageratum. 
Packet, 15e. 
MARIGOLD GOLDEN EMBLEM —See next page. 
NEW GLEAM HYBRID 
NASTURTIUM 
Tne true strain from the originator of the now 
famous Golden Gleam, the result of several gen¬ 
erations of selection, giving a higher percentage 
of true types than less carefully selected seed. 
While all will not have the identical form of the 
Golden Gleam, all variations are beautiful. 
DOUBLE NASTURTIUM SCARLET GLEAM. The 
individual blooms are of immense size; the color 
comparable to the brilliance of scarlet geranium. 
The sweet fragrance is most pronounced. Packet, 
25c; per ounce, $3.00. 
DOUBLE NASTURTIUM GOLDEN GLEAM. The 
large double sweet scented golden yellow flowers 
are borne profusely, well above the bright green 
foliage of the neat semi-dwarf plants. Ideal for 
any garden use. Packet, 25c; per ounce 50c. 
DOUBLE NASTURTIUM GLORIOUS GLEAM 
HYBRIDS. The hybrids are a collection of gor¬ 
geously colored, large, well formed flowers of 
such dazzling beauty that the mind hesitates to 
credit the evidence of the eyes. They thrive un¬ 
der almost any cultural conditions. In the gar¬ 
den or for cutting no flower could be more love¬ 
ly. Packet, 25e; per ounce, $2.00. 
LINARIA FAIRY BOUQUET 
Page Fifty-three 
