^Iever pAiL yo (^o/ae Up. 
Finch’s Seeds Are Just What the Name Indicates—You Can Depend 
Upon Them . They Are as Sure to Come Up as the Sun . They 
Not Only Grow , But They Produce Something Worth Growing . 
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February 1,1905. 
Respected Friend : 
Another year has passed, and I again have the pleasure of mailing you my modest little catalogue. 
I hope and have good reason to believe, that the seeds which I sent out to my customers in the past have 
proved so Good and True that those receiving them will feel like sending me their order again this season. 
One thing I am sure of and that is I have endeavered to fill every order which I have received in a 
careful honest manner, giving good reliable seeds, well filled packets, and using a better, stronger, 
and more expensive mailing envelope than any other firm in the United States. 
Being unable to find anything in the market which I considered good enough to use in mailing my seeds 
I have for several yearn made my own mailing envelopes. In this way I use the best and strongest"paper, 
have a special pattern of my own, unlike anything used by any other seedsmen. Using heavier and 
stronger envelopes my seeds reach distant points in far better condition than if mailed the ordinary way. 
It costs me twice as much to mail my seeds in this manner, but I am as anxious to deliver my seeds 
in good condition as I am to sell them. I do not believe in a deal that is all one sided. I want to give 
every person their money’s worth, I want them satisfied. People who have never dealt with me and who 
write for a catalogue may feel somewhat disappointed because they do not receive from me a large, expensive 
boo*:, filled with colored pictures and a bewildering list of varieties. In the season of 1902 I sent out my 
little catalogue in its present form as an experiment. 
Before deciding upon this change I had considerable conversation with some of the leading seedsmen in 
regard to the advisability of adopting such a radical change from former methods. 
My claim was that the old way of getting up a mammoth catalogue was very expensive and being very 
heavy cost a large sum for mailing, or getting it in the customer’s hands. Of course all must admit that this 
expense must come out of the customer’s pocket. 
Another claim I made was that nearly every catalogue published to-day contained a large list of varieties 
that never should be sold to anyone. Seedsmen have an old “ Hobby ” of offering a very large list to 
select from knowing very well that it gives them the “appearance” of doing a “big” business. Some claim 
tnat they have been doing business for over One Hundred years, others have the finest seed establishment 
in the world, those who happen to live in the northern part of the United States claim great things for 
northern grown seeds, while those who are selling seeds in the southern states claim that seeds to be right 
should come from the South, claiming they will be earlier, while those who put up their seeds near Boston 
claim that seeds, like Baked Beans, to be genuine should be sent out from the “hub” of the universe, 
while some who happen to reside in the central part of the country claim for their seeds a combination of 
all the virtues claimed by the others. 
My friends in the business whom I consulted laughed at me at the thoughts of getting out a small 
catalogue and told me that it would not pay me, as people were continually looking for something new and 
if I were to send out a strictly honest catalogue it would not be appreciated. Contrary to the opinion of 
some of the best men in the trade I decided to send out several thousand little catalogues and carefully noted 
the result. After the returns commenced to come in it did not take me long to decide in favor of the little 
catalogue. The average amounts received in the letters were more than I expected, and people seemed 
to like the idea of fewer varieties and all good ones. Some called it the business man’s catalogue, one 
man said it didn’t take an hour to find what one wanted, and really everybody seemed pleased with the idea. 
My plan of selling seeds is this: I offer only the best varieties, culling out everything poor, giving 
everyone a good bargain and taking lots of care to deliver my seeds to my customers in the best manner 
possible. My customers always have “Good Luck” for the reason that I do not offer anything to them 
that I would not use myself. 
Trusting that I may receive your valued order, which will have my careful and immediate attention, 
I remain, Yours truly, 
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BE SURE AND ADDRESS PLAINLY: 
FRANK FINCH, Lock Box 2 , Clyde, Wayne Go., N. Y. 
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