Scene in our Park, which our students use for recreation 
INTRODUCTION 
HAS THE DEPRESSION AFFECTED 
THE DEVELOPMENT OF THE GLADIOLUS? 
It surely has. It has eliminated to a great extent the old, antiquated varieties. The 
growers of the old stuff had to put their price down below production cost in order to dispose 
of them, because the better varieties are coming in on the trade in a price range of the old 
varieties. The flower shows, especially at the World’s Fair in Chicago, have proved to the 
florists the superiority of the new introductions. There was hardly an old variety that scored 
against the newer ones. The gorgeous flowers which have been on display week for week 
could not help but make an impression on the passing florist. 
Also, the outdoor Gladiolus planting at the World’s Fair, which was a success both 
years, has shown the public the value of the newer varieties. There have been a thousand 
inquiries by interested people to the man in charge of the grounds, and we collected in the 
short space of a couple of weeks over seven thousand addresses of people interested in 
Gladiolus. 
THE THRILL OF NEW VARIETIES 
Who wants to dress in a style that was up-to-date thirty years ago? What the ladies 
enjoy, is a fashionable outfit, and the men are delighted with the latest model of a stream-lined 
car, and even the little boy wants a stream-lined train for Christmas. So the gardener is look¬ 
ing for up-to-date varieties. Only the Lord does not change His plants as fast as the auto 
manufacturers change their models. Nevertheless, man got hold of Nature’s Secrets, and he 
is able to make the improvements according to plans and specifications. There are more 
improved varieties of Glads and Dahlias turned out than improved Car Models, and while you 
can not afford to buy a New Model Car every year, you can afford to buy a dozen new Glads 
every year. Many of them are worth while, but none of those we list will disappoint you if 
you are able to grow them well. 
And to see new varieties each year in their gorgeous colors is a treat worth while antici¬ 
pating by figuring out which ones to select. Our catalog contains them. 
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