Foreword 
We have been growing Forcing Azaleas 
for the trade for the past 14 years. Our pro¬ 
duction of these plants has steadily increased 
each year and our records show a consistent 
percentage of repeat orders. 
Our correspondence also shows that a 
verv large number of florist-growers wish to 
buy and force these gorgeous plants for their 
local trade but hesitate to do so on account 
of their lack of knowledge on the subject, and 
for fear that they will fail or pay too dearly 
for the necessary experience. 
We, therefore, submit the following dis¬ 
cussion of Azalea varieties with directions as 
to when and how to force, and have tried to 
cover every possible question that may arise. 
We hope that florist-growers not now 
handling Azaleas will gain confidence from 
these simple instructions, and give Azaleas a 
proper trial. 
Azaleas are a very quick and profit¬ 
able winter turnover. We ship them to 
you. You flower them on the bench in 
from 3 to 5 weeks and retail them at 100 
to 130 per cent gross profit. Your trade 
will buy them readily all thru the winter 
months because they are showy and last 
a long time in bloom in heated rooms. 
We force thousands of Azaleas for Easter 
and Mother’s Day, timed just right for 
you to finish for your holiday trade. 
Telegraph orders shipped up to Thursday 
before holidays. 
As specialists in Azalea production we can 
continue in business only by supplying you 
with first-class stock at a price which will 
enable you to re-sell at a satisfactory profit. 
Only a specialist growing in quantity can offer 
plants such as ours at the low prices quoted 
in enclosed price list. 
Our business policy for 14 years has been: 
S’ltprrmr (Quality Always—at tlir iSiyht $Irirr 
B. R. LEACH 
Riverton, N. J. 
