A LONG LONG STORY— 
Incomplete on This Page 
Polks, meet the younger generation, my son 
Everett, a chip off the old block. But of 
course, better looking, thanks tO' his Mother 
and a good barber. 
I’ve been bolding 
out on you. Several 
years ago Everett and 
I went into a huddle 
and ever since have 
been working out a 
plan whereby he 
would at this time 
join me in handling 
the business that I 
have spent more than 
a quarter of a cen¬ 
tury building, on what 
I believe has been a 
solid foundation. 
As many of you 
know, the University 
of Colorado is lo¬ 
cated here in Boulder. 
This institution offers 
opportunities to our 
children that should 
be taken advantage of, if possible. Therefore, 
not only Everett, but his older brother, Carle- 
ton, and his younger sister, Elizabeth, have 
improved this opportunity. Carleton will soon 
complete his work for the degree Doctor of 
Philosophy in Chemistry, While Elizabeth is 
nearing the end of the four-year course lead¬ 
ing to the degree Bachelor of Arts. 
Everett won bis B.A. degree last June, with 
various honors thrown in for good measure, 
such as being editor of The Silver and Gold, 
student newspaper, published twice weekly. 
He was elected to Phi Beta Kappa, national 
honorary scholastic fraternity, and to Kappa 
Kappa Psi, national honorary musical frater¬ 
nity. He is also a member of Phi Kappa Psi, 
social fraternity. 
All of which gives him a better foundation 
for his life work than I ever had myself—■ 
I also went through the University here, but 
it was one Sunday afternoon as a guest of 
the Superintendent of Buildings, Mr. Joseph 
Klemme, who, like myself, sprang from the 
good old state of Iowa. 
As most of my friends and customers know, 
I’m prone to use a lot of space just for talking 
about something else rather than seeds, plants, 
or bulbs that might bring in more orders and 
more money. 
Therefore, I’ll indulge in one of those yens 
at this time, and tell you something about 
Everett’s hobbies. 
Living as we do right at the very foot of the 
Rocky Mountains, the prevailing sports or pas¬ 
times of a great many natives, as well as oth¬ 
ers who come here for health, recreation, 
school, etc., are mountain climbing, camping, 
and skiing. All three of our children are in 
love with these sports, and spend much of 
their spare time in “them thar hills.” 
For two summers Everett combined business 
with pleasure by serving as a government li¬ 
censed guide for tourists who were daring 
enough to undertake the climb to the summit 
of Longs peak. Like the proverbial postman 
who takes a walk for recreation, EVerett would 
sometimes climb the peak by himself when 
business wasn’t rushing. In his 81 trips to the 
top he negotiated every known route, and, in 
addition, established several new routes, mak¬ 
ing a total of 15 ways by which the precipi¬ 
tous granite walls of this 14,255 foot bulwark 
can be ascended. 
Everett conducted many parties to the sum¬ 
mit of Longs peak, and always brought them 
back alive. Unfortunately, some tourists at¬ 
tempting the climb without the skilled services 
of a qualified guide didn’t come back alive. It 
is a wonderful trip, and safe if you arrange for 
a guide at the Boulderfield Shelter Cabin, the 
highest hotel in America. (If interested, write 
Robert Collier, Jr., care of Boulderfield Shelter 
Cabin, Estes Park, Colo.) Longs Peak is 40 
miles northwest of Boulder. 
If you enjoy a thrill, get hold of the maga¬ 
zine “Outdoor Life” for January, 1935, and 
turn to page 8, where you will see a picture of 
Everett descending a mountain cliff with a 
rope by a system known as rappelling. 
This is a funny country. Last October when 
our Everbearing strawberries were doing their 
best, and were very luscious, Everett left with 
a truck load of winter supplies for his moun¬ 
tain cabin, 27 miles from Boulder, located in a 
region where skiing is not only a sport, but a 
necessity for transportation. After hours 
spent shoveling snow, the truck was finally 
pushed within a mile of the cabin, but immense 
snowdrifts made further progress impossible. 
He had to unload and cache his supplies, then 
shovel hours longer to get back with the empty 
truck. 
The supplies were later taken in on skiis. 
But we went on picking strawberries, normally 
only an hour’s drive from this winter scene. 
Captain Byrd would feel right at home in these 
Arctic conditions just 2,000 feet below the sum¬ 
mit of the Continental Divide near Arapahoe 
Glacier (a real, live glacier), only 30 miles 
from my gardens. 
Getting back to business, you may be sure 
that I’m glad to have Everett come to my res¬ 
cue. This business has outgrown what I set 
out to establish. I couldn’t carry the whole 
burden much longer. 
There will be no change of policy. As I 
told Everett, years ago I adopted the slogan 
of another mail order business man, who said, 
“If I take care of my customers, they will take 
care of me.” It has worked fine. 
So this is “Only the beginning, folks” —only 
the beginning of a Long, Long story. If two 
heads are better than one, then two Longs 
should be better than one. 
“Rambles Through the 
Rockies” 
Next to seeing the wonders of the Rocky 
Mountains in person, is to be among those 
present when Mr. Eben G. Fine throws his 
colored photographs on the screen. 
Mr. Fine is secretary of our Chamber of 
Commerce. His hobby is “Rambling Through 
the Rockies,” armed to the teeth with high 
power cameras. He always gets his man— 
or, rather, his mountain peak, waterfalls, 
glacier, virgin forest, carpet of wild flowers, or 
cliff dwellers’ ruins. 
With slides in natural colors he takes you 
through the wonderlands of “Colorful Colo¬ 
rado,” commenting so vividly that you feel 
you were right there when it happened. 
Now the good news! About Feb. 1st, Mr. 
Fine starts out on his ninth tour of entertain¬ 
ment for those so fortunate as to live in or 
near the cities of his itinerary. 
With the cooperation of the Burlington 
Railway System, he shows in nearly all the 
large towns and cities in Texas and Louisiana. 
Then to Chicago and St. Louis, then on east of 
these cities. 
Now listen to me! Keep this in mind. Find 
but if and when Mr. Fine will be in your fair 
city. Then cancel all other engagements and 
DON’T MISS THIS. You’ll know why after 
you have enjoyed “Colorful Colorado” as shown 
by the original Eben G. Fine himself. You’ll 
like it, and cry for more. 
You folks in Texas and Louisiana, write to 
F. D. Daggett, % F. W. & D. C. Ry., Ft. 
Worth. You in Chicago or St. Ziouis, write 
to H. F. McLaury, % Burlington Ry., 547 W. 
Jackson, Chicago. Ask for exact date when 
Mr. Fine will be in your city, and where his 
entertainment will be given. 
“Believe it or not,” for this thrilling enter¬ 
tainment there will be no admission or cover 
charge. Don’t forget. Tell your friends. 
