a scoop shovel just as well. It's best to let the treated seed 
stand 24 hours before sowing. That kills the smut.” 
“That reminds me, I did have some smut in my oats this 
year. We noticed it when we threshed. Is this New 
Improved Ceresan pretty good to hold down the smut?” 
“It sure is, Sam. That’s why so many certified seed 
growers and seed dealers treat all their seed oats, wheat, 
and barley with it. They can’t afford to have even a little 
smut show up.” 
“’Well, I don’t grow any barley, but I grow 80 acres of 
wheat every year. I do treat that for smut but I hate the 
job—makes me about half sick, breathing so much dust.” 
“That’s where New Improved Ceresan shines. Of course, 
if you apply it with a scoop shovel, you’re bound to stir 
up a little dust, but if you use a seed treater, there isn’t 
any dust in the air.” 
“There isn’t ? Why not ? When I open my seed treater to 
dump the wheat, there’s an awful cloud of dust comes out.” 
“Sure, that’s because you use 2 to 4 ounces of dust per 
bushel. With New Improved Ceresan you use only half an 
ounce, and it’s made so it will stick to the seed where you 
want it instead of flying around in the air where you don’t 
want it. You see each can has a measuring spoon which 
holds just enough dust for a bushel of grain. Just two 
cents wprth—that’s all it takes for a bushel of wheat, oats, 
or barley.” 
New Improved Ceresan gave one farmer this increased yield 
of 6.9 bushels of wheat per acre 
“Say, I got to go; it’s most chore time. That New 
Improved Ceresan soimds good to me. Guess it made you 
some money this year, didn’t it?” 
“You bet it did! It cost me only $2.00 to treat all the 
seed for that 40 acres of oats. And then I treated the seed 
for my 40 acres of wheat—that cost just a trifle over $1.00. 
I figure that little $3.00 investment made me a good many 
extra dollars and I sure know what to do with them, Sam.” 
“Yes, I would, too, if I had ’em. Where did you say I 
could buy that New Improved Ceresan?” 
“I got mine at the Corner Store in town.” 
“That’s all I want to know, John, thanks.” 
