HERE’S WHY JOHN USES 
New Improved CERESAN 
New Improved Ceresan generally controls stinking smut 
or bunt of wheat; covered smut, black loose smut and stripe 
of barley; and loose and covered smuts of oats. One 
treatment for all three grains. 
New Improved Ceresan is inexpensive , costing only 1 ^ 
to 2cents per bushel of seed. At current prices, it is the 
lowest cost dust disinfectant on the market. 
New Improved Ceresan has many other advantages. It 
is a dust treatment—no wet, swollen grain to handle. When 
applied by the rotary treater method, there is no disagree¬ 
able dust in the air to be breathed. Rub a little of the dust 
between the thumb and finger and you will understand from 
its smoothness why it does not reduce the planting rate. 
And for the same reason it can’t cake or clog in the drill or 
cause excessive wear or drill breakage. In the absence of 
a regular seed treater, it can be applied with a scoop 
shovel. The measuring spoon in each can helps to avoid 
guesswork and wastage of the dust. 
New Improved Ceresan usually improves the stand and 
yield of grains. The results of numerous carefully conducted 
tests under actual farm conditions, many of them 
made under the observation and supervision of, or, in 
cooperation with Federal and State Agricultural Experi¬ 
ment Stations, have proved this. 
For example. New Improved Ceresan increased the 
average stand of oats over untreated seed by 10.7 per cent 
in tests conducted on eleven Illinois farms in 1933. Twenty- 
six lots of seed oats selected at random and planted in 1934 
in Illinois, Minnesota and North Dakota gave 10.5 per cent 
better stand when treated with New Improved Ceresan. 
Do You Grow Barley? In 6 Illinois tests in 1933 New 
Improved Ceresan increased the stand 11.7 per cent, and in 
twelve Minnesota and North Dakota tests in 1934 the 
improvement in stand was 6.7 per cent, which is an excel¬ 
lent increase for a drought year. 
Wheat, Too! Minnesota and North Dakota tests with 
14 lots of seed wheat in 1933 showed that New Improved 
Ceresan had increased the stand by 6.4 per cent, and for 
13 lots in 1934 the increase was 7.7 per cent. 
What About Your Seed? The seed used in all these tests 
w r as good average seed secured from representative farms. 
The stand results given above and the yield figures on the 
next page illustrate what New Improved Ceresan will do 
to insure your grain profits. 
