Quality, Fair Prices and Service 
For years we have been serving lovers of 
aquatic life. They have steadily increased in 
number due to the confidence we have gained 
because of our fair prices and high quality 
stock. 
Our large, modern facilities enable us to 
offer exceptional values in Water Lilies, Plants 
for pools, Fish and Supplies. 
We have prepared many special offers 
which are real bargains —values which we 
know cannot be beat anywhere. There are 
some fine collections of Lilies, some priced as 
low as $2.95. Our Lilies, that grow and bloom, 
were never so attractively priced. 
There are real bargains in Shallow Water, 
Bog and Floating Plants. 
We are always here to give you service 
and stand back of our goods. The standard, 
“a satisfied customer,” has always been sacred 
with us. Old customers, we know you will 
be with us again with an order. New custom' 
ers can order with assurance that they will get 
plants for pools, which are the finest grown. 
While the Loveland Goldfish Farm has 
been established for many years and has 
grown from a one-man business to a large 
modern organisation, all of your orders re' 
ceive the personal attention of Mr. Joe Johan' 
nigman. We can, therefore, assure you of 
satisfactory service on every purchase. 
We appreciate the loyal support of the 
thousands of customers who have sent in or' 
ders year after year. We hope to hear from 
you again this year. 
HOW TO ORDER 
ORDER EARLY. This is most important—and 
use Order Sheet found in rear part of this catalog, 
carefully filling in blank spaces and enclosing pay' 
ment for full amount of order. Write name and ad' 
dress plainly. To facilitate handling do not write 
letters on same sheet as orders. 
REMITTANCE should be made by Post Office 
or Express Money Order, Bank Draft, or if more 
convenient to you send your personal check. 
ORDERS LESS THAN $1.00. Please include 
10c extra for packing charges. This does not apply 
to Fish Food orders. 
HOW AND WHEN WE SHIP. Plants: All or' 
ders for Water Lilies and other plants for pools are 
shipped prepaid. 
Water Lilies and all plants for pools are shipped 
as soon as weather permits, about April 15th. Trop' 
ical Lilies may be set out whenever the weather is 
settled. For southern shipments, about May 1st. 
Northern shipments (Cincinnati), about May 15th. 
GOLDFISH AND TROPICAL FISH must be 
sent by express. Shipping cans, 50c extra. We ship 
Goldfish and Tropical Fish listed in this catalog all 
the year round. Tropical Fish are shipped in cold 
weather (October to May) in insulated cans. A $1.00 
deposit is required on insulated cans to insure prompt 
return. 
HANDLING GOLDFISH ON ARRIVAL. New 
er allow them to remain in their cans for too long 
a period or overnight. Before transferring fish to 
your pool or aquarium, be sure the temperature of 
the water is of no great difference. Best to add some 
of your water to the can in which fish have been 
shipped. Use one ounce of salt per gallon of water 
to help heal any injury that was done in shipping. 
Do not take fish in hands. Use a dip net. 
TROPICAL FISH ON ARRIVAL. Be sure to 
allow them to remain in original water, and placed 
near the aquarium, slowly add some of your aquar' 
ium water. Do not put fish into your aquarium until 
both waters are the same temperature. 
POSTAGE. On the following items, except where 
noted, we pay the postage: Water Lilies, Aquarium 
Plants, Fish Remedies, Terrarium Plants, Aquarium 
Supplies, Books, Fish Foods, Scavengers. 
CULTURAL DIRECTIONS. We have printed 
on small leaflets for your convenience complete cub 
tural directions. One of these will be sent with each 
order. 
GUARANTEE 
We ship good stock, carefully packed. All goods 
are guaranteed to reach you in good condition. If 
package should arrive in bad order, accept shipment, 
examine and count on receipt and notify us at once, 
and if damaged notify Express Company. We do 
not guarantee growth, as we cannot govern condi' 
tions after planting. 
STANDARD NON-WARRANTY. We have 
adopted the standard nomwarranty of the Goldfish 
Growers Association, which is as follows: Loveland 
Goldfish Farm makes no warranty, expressed or im' 
plied, with reference to any merchandise sold by us, 
except as to certified siz;e and quality, and that all 
stock shall be true to name and our liability in any 
case shall be limited to the replacement of such items 
as are short or damaged. 
