“WHAT DID THAT FIELD 
OF OATS MAKE, JOHN?” 
“Well, Sam, it made 2080 bush¬ 
els! If my figuring is right, that’s 
just 52 bushels per acre.” 
“Fifty-two bushels, hey ? That’s 
a mighty good yield of oats for a 
year like this. It hustled mine to 
make 40 bushels.” 
“Is that so? What variety are 
they—Gophers?” 
“Sure — same as yours. My land will grow just as much 
corn as yours, but when it comes to wheat, oats, or barley, 
you always get more than I do. I just can’t figure it out.” 
“Well, I don’t know either, Sam. Did you clean your 
seed?” 
“Sure, always do that. It pays to plant good seed instead 
of light, chaffy stuff.” 
“How about treating? What did you treat with?” 
“I didn’t treat them at all. There wasn’t much smut 
last year and I just figured that was one way I could cut 
expenses.” 
“Sam, I think you’re wrong there, and I’ll bet that’s one 
reason why my yield was 52 bushels while yours was only 40.” 
“Well, there might be something to that. What did you 
treat with?” 
“Why, I used this Netv Improved Ceresan that they’re 
selling at the Corner Store. It costs less than 2 cents a 
bushel and that means only a nickel an acre for oats. I’d 
give a nickel any time to increase my yield of oats 5 to 10 
bushels per acre, wouldn’t you ?” 
“Course, anybody would, but how do you know New 
Improved Ceresan did increase your yield?” 
“Because I’ve seen several tests and I’ve talked to the 
men at the State College. Treating the seed with New 
Improved Ceresan often increases the yield 10 to 20 per 
cent. And, besides that, I’ve planted treated and untreated 
seed side by side right on my own farm. I did that last 
year over on that northwest forty and I could see the 
difference in the stand just by walking through it.” 
“That sounds pretty good, but how do you put that 
dust on the seed — isn’t that a lot of trouble?” 
“No, no trouble at all. I have one of those rotary seed 
treaters the college recommends, but you can put it on with 
a scoop shovel just as well. It’s best to let the treated seed 
stand 24 hours before sowing. That kills the smut.” 
“That reminds me, I did have some smut in my oats this 
year. We noticed it when we threshed. Is this New 
Improved Ceresan pretty good to hold down the smut 5 ” 
“It sure is, Sam. That’s why so many certified seed 
growers and seed dealers treat all their seed oats, wheat, 
and barley with it. They can’t afford to have even a little 
smut show up.” 
“Well, I don’t grow any barley, but I grow 80 acres of 
wheat every year. I do treat that for smut but I hate the 
job—makes me about half sick, breathing so much dust.” 
“That's where New Improved Ceresan shines. Of course, 
if you apply it with a scoop shovel, you’re bound to stir 
up a little dust, but if you use a seed treater, there isn’t 
any dust in the air.” 
“There isn’t ? Why not ? When I open my seed treater to 
dump the wheat, there’s an awful cloud of dust comes out.” 
“Sure, that’s because you use 2 to 4 ounces of dust per 
bushel. With New Improved Ceresan you use only half an 
ounce, and it’s made so it will stick to the seed where you 
want it instead of flying around in the air where you don’t 
want it. You see each can has a measuring spoon which 
holds just enough dust for a bushel of grain. Just two 
cents worth—that’s all it takes for a bushel of wheat, oats, 
or barley.” 
Neu> Improved Ceresan pave one farmer this increased yield 
of 6.9 bushels of wheat per acre 
“Say, I got to go; it’s most chore time. That New 
Improved Ceresan sounds good to me. Guess it made you 
some money this year, didn’t it?” 
“You bet it did! It cost me only $2.00 to treat all the 
seed for that 40 acres of oats. And then I treated the seed 
for my 40 acres of wheat—that cost just a trifle over $1.00. 
I figure that little $3.00 investment made me a good many 
extra dollars and I sure know what to do with them, Sam.” 
“Yes, I would, too, if I had ’em. Where did you say I 
could buy that New Improved Ceresan?” 
“I got mine at the Corner Store in town.” 
“That’s all I want to know, John, thanks.” 
HERE'S WHY JOHN USES 
New Improved CERESAN 
New Improved Ceresan generally controls stinking smut 
or bunt of wheat; covered smut, black loose smut and stripe 
of barley; and loose and covered smuts of oats. One 
treatment for all three grains. 
New Improved Ceresan is inexpensive, costing only 1 J/g 
to 23^3 cents per bushel of seed. At current prices, it is the 
lowest cost dust disinfectant on the market. 
Neto Improved Ceresan has many other advantages. It 
is a dust treatment—no wet, swollen grain to handle. When 
applied by the rotary treater method, there is no disagree¬ 
able dust in the air to be breathed. Rub a little of the dust 
between the thumb and finger and you will understand from 
its smoothness why it does not reduce the planting rate. 
And for the same reason it can’t cake or clog in the drill or 
cause excessive wear or drill breakage. In the absence of 
a regular seed treater, it can be applied with a scoop 
shovel. The measuring spoon in each can helps to avoid 
guesswork and wastage of the dust. 
New Improved Ceresan usually improves the stand and 
yield of grains. The results of numerous carefully conducted 
tests under actual farm conditions, many of them 
made under the observation and supervision of, or, in 
cooperation with Federal and State Agricultural Experi¬ 
ment Stations, have proved this. 
For example. New Improved Ceresan increased the 
average stand of oats over untreated seed by 10.7 per cent 
in tests conducted on eleven Illinois farms in 1933. Twenty- 
six lots of seed oats selected at random and planted in 1934 
in Illinois, Minnesota and North Dakota gave 10.5 per cent 
better stand when treated with New Improved Ceresan. 
Do You Grow Barley? In 6 Illinois tests in 1933 Neu> 
Improved Ceresan increased the stand 11.7 per cent, and in 
twelve Minnesota and North Dakota tests in 1934 the 
improvement in stand was 6.7 per cent, which is an excel¬ 
lent increase for a drought year. 
Wheat, Too! Minnesota and North Dakota tests with 
14 lots of seed wheat in 1933 showed that Neiv Improved 
Ceresan had increased the stand by 6.4 per cent, and for 
13 lots in 1934 the increase was 7.7 per cent. 
What About Your Seed? The seed used in all these tests 
was good average seed secured from representative farms. 
The stand results given above and the yield figures on the 
next page illustrate what New Improved Ceresan will do 
to insure your grain profits. 
