“WHAT DID THAT FIELD 
OF OATS MAKE JOHN?’ 
“Well, Sam, it made 2080 bush¬ 
els! If my figuring is right, that’s 
just 52 bushels per acre.” 
“Fifty-two bushels, hey ? That’s 
a mighty good yield of oats for a 
year like this. It hustled mine to 
make 40 bushels.” 
“Is that so? What variety are 
they — Gophers?” 
“Sure—same as yours. My land will grow just as much 
corn as yours, but when it comes to wheat, oats, or barley, 
you always get more than I do. I just can’t figure it out.” 
“Well, I don’t know either, Sam. Did you clean your 
seed?” 
“Sure, always do that. It pays to plant good seed instead 
of light, chaffy stuff.” 
“How about treating? What did you treat with?” 
“I didn’t treat them at all. There wasn’t much smut 
last year and I just figured that was one way I could cut 
expenses.” 
“Sam, I think you’re wrong there, and I’ll bet that’s one 
reason why my yield was 52 bushels while yours was only 40.” 
“Well, there might be something to that. What did you 
treat with ?” 
“Why, I used this New Improved Ceresan that they’re 
selling at the Corner Store. It costs less than 2 cents a 
bushel and that means only a nickel an acre for oats. I’d 
give a nickel any time to increase my yield of oats 5 to 10 
bushels per acre, wouldn’t you?” 
“Course, anybody would, but how do you know New 
Improved Ceresan did increase your yield?” 
“Because I’ve seen several tests and I’ve talked to the 
men at the State College. Treating the seed with New 
Improved Ceresan often increases the yield 10 to 20 per 
cent. And, besides that, I’ve planted treated and untreated 
seed side by side right on my own farm. I did that last 
year over on that northwest forty and I could see the 
difference in the stand just by walking through it.” 
“That sounds pretty good, but how do you put that 
dust on the seed—isn’t that a lot of trouble?” 
“No, no trouble at all. I have one of those rotary seed 
treaters the college recommends, but you can put it on with 
