eterson Roses 
ARE THE JEWELS 
OF A GARDEN 
M OST ambitious and successful gardeners realize that Roses add a touch 
of beauty and romance to the garden that is quite without equal in 
any other flower. Perhaps your fondest dreams of cutting long-stemmed, 
sweet-scented beauties may not yet have come true, although we in the Rose¬ 
growing business know pretty well the reasons why. Aside from the improper 
choice of varieties, it is more often the small inferior plants of questionable 
health and vigor, sold on a price basis alone, that cause disappointment. This 
has undoubtedly given the erroneous but general conception that good Roses 
are also difficult to grow. 
During over 32 years of Rose experience, we have actually started thousands 
of home gardeners on the road to successful Rose-culture. No matter what 
your previous experience has been, we positively make it easy for you to thor¬ 
oughly enjoy the finest Rose-beauty in your garden and home. The cost in the 
end is very reasonable indeed. Not only do we supply you with the most vigor¬ 
ous and hardiest plants to begin with, but we follow through with the best 
information you can get anywhere. 
As true Rose Specialists, it is not our ambition, aim, or desire to grow Roses 
by the hundreds of thousands. That would necessitate an organization obliged 
to function like a machine and make it utterly impossible to give the personal 
attention to little details so essential in the plant business. The House of Peterson 
has long enjoyed a reputation for giving the buyer something besides good 
Roses; that “something” may take the form of fair and honest dealing, fair 
adjustments, and a conscientious and prompt answer to all those who seek 
special information on the Rose. It is that “something” which the prospective 
buyer should consider very seriously before placing an order. 
To our old and valued Patrons: 
It is rather difficult to express, in a few plain words, our sincere thanks for your 
friendly patronage. We are not only thinking of the mere filling of your orders, but more 
especially of the kind words you have passed on to your friends and neighbors who 
were thereby induced to try our Roses. 
It is most gratifying to welcome back those whose purchases had to be omitted or 
curtailed for the past few years. We know these “renewals” will increase as the seasons 
advance. 
Sometimes, when glancing through our records, we can hardly believe there are so 
many whose uninterrupted confidence we have enjoyed for more than 20 years—yes, 
and even back to the time this business was founded. Ever mindful of the obligation 
thus imposed upon us, we look forward to a great many more years of pleasant associa¬ 
tions for the betterment and advancement of the Rose in America. Our earnest desire 
is that the 1935 gardening activities of both old and new patrons will fill your souls with 
more joy and contentment than ever before. 
