SWISS FLORAL COMPANY 
ON BRINGING THE 
6ARD1&M 
Up-tO'Date 
" 2 ? 
ROGRESS in all lines of industry has ac¬ 
complished marvels. Most things popular a 
few years ago are now out of date, and so 
much superior are today’s accomplishments 
that a person is no longer justified in letting 
old things be good enough. This also holds 
true with garden flowers and shrubs. Lawns 
and landscape arrangements of today are far 
ahead in beauty of the gardens of old. To modernize 
old plantings and use newer plants around the home 
is just as sensible and logical as to rearrange and 
modernize the furnishings of the home. The greater 
satisfaction and the fitting effect of today’s gardens 
well justify the effort. However, it is something 
that calls for a little study and thought, for there are 
so many new plants now to be had that inexperienced 
persons don’t know just where to start. To rely on 
the judgment of a competent craftsman or a master 
gardener is by far the best, but looking over lists 
such as this brings many a good suggestion on mod¬ 
ern plants of merit. 
C.Fall and winter are the best seasons for garden im¬ 
provements, for service may be had then that is 
impossible to obtain in spring. Swiss Floral Company 
has always been a leader in better and finer plants, 
and flower lovers who care for better things will find 
this firm a source of supply of the very best quality. 
Advice and helpful suggestions are gladly furnished 
by the master gardener, J. G. Bacher. Simply call 
Trinity 9865. 
C.Peruse at leisure the abbreviated list of special plant 
materials herewith, many of them offered here for the 
first time, but famous in other garden centers for 
their superior merit. Moreover, this is also your 
invitation to visit Portland’s best Plant Nursery 
where these new things are grown and tried out be¬ 
fore being sold. The Nursery, located at East Twenty- 
sixth and Holgate streets on the way to Reed College, 
will surprise you with its many unusual features. 
SHIPPING DIRECTIONS 
All shipping orders must be prepaid. Parcel Post 
orders must include postage. Express shipments can 
be sent C. O. D. Free delivery within city limits. 
