« « Swiss Floral Company 
Sempervivum, or Live-for-Ever 
SEMPERVIVUM, or LIVE-FOR-EVER— These 
very robust easily grown rock-plants are a joy to 
watch growing over almost bare rocks, especially the 
cobwebby sorts which have a net of spiderweb-like 
hairs growing over the crowns giving them a whitish- 
grey appearance of great beauty. We are growing 
over 60 sorts in our collection, priced from 10c to 
25c per clump. 
Primula Mooreana 
PRIMULA MOOREANA— Delightful blue flower¬ 
ing form from the Himalayan mountains. Stems pow¬ 
dered white with foliage forming a low rosette on the 
soil. Prefers shade and good soil, not dry. A very 
choice plant for rockery use. Each 25c. 
PRIMULA JULIAE —Low carpeting foliage with 
flowers of rich purple shade with yellow eye. They 
form a color-sheet of vivid hue directly over the 
foliage not over 3 inches high. Need a rich, substan¬ 
tial soil and shade during the hot season. One of 
the wonderful rock plants, yet rare. 35c each, 3 for 
$ 1 . 00 . 
