FIRST 
PRJZfc 
In Celebration of 
This, Our Silver Anni¬ 
versary Year, We Will Present 
44 Cash Prizes to Our Custo¬ 
mers Who Send in to Us the 
Best “Slogans” on Schell’s 
Quality Seeds. 
FIRST PRIZE, $500.00 
CASH. Some one of our 
customers will get this Grand 
First Prize. It can be you just 
as well as any other person, 
even though you least expect 
it, for your Slogan may be se¬ 
lected by the judges as the 
best. Second Prize, $100.00 
Cash; Third Prize, $50.00 
Cash; Fourth Prize, $25.00 
Cash. The next best twenty- 
five Slogans each get a Prize 
of $10.00 Cash; the next best 
Fifteen Slogans each get a 
Prize of $5.00 Cash. 
SECOND PRIZE 
$100.00 cash 
THIRD PRIZE 
$50.00 cash 
FOURTH PRIZE 
$25.00 cash 
HOW TO TRY 
FOR A PRIZE 
Here is All You Need to 
Do: For every dollar purchase 
of Schell’s Quality Seeds, 
both Vegetable and Flower, 
you may send in a Slogan. If 
your order is $i.ooor more, send 
along with it one Slogan; if 
$ 2.00 or more, send two Slo¬ 
gans; if $3.00, send three Slo¬ 
gans; if $ 5 . 00 , send five Slogans; 
if Sro.oo, send ten Slogans; if 
$25.00, send twenty-five Slo¬ 
gans; if $50.00, send in fifty 
Slogans; if $100.00, send in one 
hundred Slogans. In other 
words, you are entitled to send 
in a Slogan with each dollar 
purchase of seeds. 
What a Thrill of Joy You 
Will Experience if You Get 
First Prize, $500.00! 
THIS PRIZE SLOGAN CONTEST is Open to Everybody—Our Regular Customers and 
Our New Customers Who Order from Us This Year for the First Time. 
WHAT IS A 
It is a line or phrase that attracts attention to 
or has the effect of creating confidence in that 
which it refers to. 
Here are a few examples: “Schell’s Seeds Are 
Quality Seeds”; “Plant Schell’s Quality Seeds, They 
SLOGAN? 
Are Always Reliable”; “Schell’s Prize Seeds Grow 
Prize Crops”; “Crops from Schell’s Seeds Supply 
Every Need”; “Be Sure of Success—Always Plant 
Schell’s Quality Seeds”; “Schell’s Seeds Grow, All 
Gardeners Know.” 
KULES OF PIUIZE- CONTEST 
1. Every Slogan must have in it the words 
SCHELL’S SEEDS. You make up the rest of the line. 
2. Slogans may be sent in with your orders from 
the time you receive this Catalogue up until July 31, 
1935, when the Contest closes. 
3. Be sure to write your name, full address, and 
Slogans on a separate sheet of paper, and enclose it 
with your seed order. Do not write your Slogans 
on the order sheets. 
4. Early Orders. If the judges select as the Prize¬ 
winning Slogan one that may have been sent in by 
several different persons, the Prize will go to the one 
having sent that Slogan in first. All will be marked 
the day and hour they arrive. Those who buy in our 
store over the counter will give their Slogans to the 
clerk from whom they buy. 
5. Those who buy our seeds from our authorized 
Dealers will give their Slogans to those Dealers and 
the Dealers will date them, the day and hour received, 
and they will send them in to us. 
The Judges. Three prominent men will be 
selected to go over all the Slogans and decide which, 
in their opinions, are the best. 
Awarding of Prizes. This will be done just as 
soon as possible after the Contest closes, July 31. 
NOW REMEMBER! 
SOMEBODY will get First Prize, $500.00. 
SOMEBODY will get Second Prize, $100.00 
and forty-two other persons will get Cash Prizes. YOU 
May Get First Prize, for your Slogan may be selected 
as The Best or you may get one of the other 43 Cash 
Prizes. Then You, Too, Will Have Reason to Celebrate 
with Us in This, Our Silver Anniversary Year. 
Send Your Full Order to Schell’s This Year and 
that will entitle you to send in as many Slogans as 
your order amounts to in dollars—a Slogan fcr each 
dollar. Send It Now. We want YOU to send in 
YOUR Slogans. 
“Oh, Til Never Get a Prize!” 
Did you say that? Well, not if you don’t try, but 
if you try you have exactly the same opportunity 
as every other customer of ours. Nobody who ever 
got a prize in any contest ever really expected 
that they would be the fortunate ones, but they were, 
and so you may even get First Prize. 
$ 500=22 
My, what a lot of things 
that will buy for you if you 
get it! Try for it. 
SEND YOUR FULL ORDER TO SCHELL’S THIS YEAR Dolt MOW 
