OUR SILVER ANNIVERSARY YEAR. $1,000 IN CASH PRIZES! 
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FRONT COVER 
Schell’s Quality 
A ^ Hardy Annual 
/\ I I f\ Germinates in 5 to 
IMPORTANT! Where Wilt-resistant Strains 
have been developed, we offer them and they are 
designated by the letters (W-R.) 
These are immune to Aster Wilt disease. Never 
plant ordinary strains when there is a Wilt- 
resistant strain. 
Your Flower Garden is not complete without 
Asters. 
$1,000 IN CASH PRIZES FOR 
THE BEST SLOGANS 
First Prize $500. It may be YOU 
See Inside Front Cover 
California Giant Asters 
See them in color on page 42 
IMPROVED CREGO or GIANT BRANCH¬ 
ING COMET, (all W-R.) The flowers are very 
large, measuring 5 inches across when growing 
conditions are favorable. They are full, double, 
and well formed, much like chrysanthemums, very 
fine for cut-flowers. The plants grow about 2 feet 
high. Rose-Pink, White, Crimson, Purple, 
Azure-Blue, Deep Rose, Mixed Colors. Each, 
pkt. 10 cts.; X°z. 90 cts.; %oz. $1.65; oz. $3. 
Schell’s Select Strain of Late Branching Asters 
QUEEN OF THE MARKET. (W-R.) This variety is extra 
early, following my Earliest White. The plants are dwarf and 
branching. The flowers are very double and valuable for cutting. 
I have it in the following separate colors: Pure White, Pink, 
Crimson, Blue, and All Colors Mixed. Each, pkt. 10 cts.; 
3 pkts. 25 cts.; Xoz. 65 cts.; yLoz. $1; oz. $2. 
AMERICAN BEAUTY. Very beautiful, large, densely double 
flowers on long, heavy stems. Plants grow nearly 3 feet high. 
Bloom in September and October. Shell-Pink (W-R.), White, 
Purple (W-R.), Crimson (W-R.), Lavender, Carmine-Rose 
(W-R..), and Finest Mixed (W-R.), each, pkt. 15 cts.; 2 pkts. 
25 cts.; Koz. 90 cts.; yoz. $1.65; oz. $3. 
SCHELL’S EARLIEST WHITE. The earliest Aster in 
cultivation. It is earlier than the Extra-Early Queen of the 
Market, or Queen of the Earlies. Ten to twenty immense, 
double, feathery flowers are produced by the plants on long, 
slender, upright stems. The petals are long and beautifully 
recurved. The ragged, irregular petals in the center of the 
flowers add to the beauty and grace of this earliest of all Asters. 
Planted at the same time, my new Earliest White Aster will 
bloom a week earlier than Queen of the Market. This makes it 
valuable in the markets. White. Pkt. 10 cts.; 3 pkts. 25 cts.; 
%oz. $1; )4oz. $i.7S; oz. $3.25. 
HEART OF FRANCE. (W-R.) A very beautiful Aster. 
The plants grow about 2 feet high and are well branched. The 
flowers are rich ruby-red, the largest of all red Asters. They 
bloom in September. Pkt. 15 cts.; 2 pkts. 25 cts.; %oz. $1; 
Koz. $1.90; oz. $3.50. 
GIANT “CALIFORNIA SUNSHINE” ASTER. The 
flowers are very large—4 to 6 inches in diameter. It is a new 
race of Asters. A most unusual flower of striking beauty, having 
a dual-tone color effect in each flower, showing shades of pink, 
blue, and lavender in the petals, with either yellow or blue cen¬ 
ter disc. Be sure to grow this very wonderful flower. Pkt.20 
cts.; }ioz. $1.25; l 4 oz. $2.25; oz. $4. 
PINK ENCHANTRESS. (W-R.) This truly is a magnifi¬ 
cent, full-double pink Aster. The flowers grow from three to 
four inches in diameter. It is a soft delicate pink, upright in 
habit of growth, with large, broad leaves, stems long, strong and 
graceful. It blooms between the earliest and the late varieties, 
being midseason. The general effect of the large, delicately 
colored flowers is indescribably soft and pleasing. Pkt. 10 cts.; 
3 pkts. 25 cts.; Xoz. 90 cts.; Koz. $1.65; oz. $3. 
HARDY PERENNIAL ASTER (Michaelmas Daisies). 
See them in color on page 46. If the seed is sown early, they 
will bloom the first year. The flowers are single, daisy-like, and 
all colors. Plants grow 2 to 3 feet tall. Pkt. 10 cts.; 3 pkts. 
25 cts.; Xoz. $1,25; y 2 oz. $2.25; oz. $4. 
NEW EVERLASTING ASTER. (W-R.) Flesh color. This 
curious Aster resembles a large helichrysum. When cut and 
dried it retains its color and shape as an everlasting flower. 
Pkt. 10 cts.; 3 pkts. 25 cts.; X°z. 90 cts.; } 4 oz. $1.65; oz. $3. 
ASTERMUM. (All W-R.) The flowers are very large, 
double, and well formed, very much like chrysanthemums, from 
which they have been named. Plants grow 2 feet tall. They 
come into bloom a little earlier than Crego. Lavender, White, 
Rose-Pink, and Mixed. Each, pkt. 10 cts.; 3 pkts. 25 cts.; 
%oz. 90 cts.; yioz. $1.65; oz. $3. 
SCHELL’S LATE BRANCHING ASTERS. (W-R.) This 
magnificent Aster still reigns supreme. It is as well known 
among European as American growers, and every up-to-date 
florist has a fine display in his show windows just before the 
chrysanthemum comes in—in fact it is often mistaken for the 
chrysanthemum, which it very much resembles. It begins 
blooming about August 15 and continues throughout the season. 
The large flowers are borne on long, graceful stems from 15 to 
20 inches in length. Snowy White, Pink, Crimson, Purple, 
Scarlet (Sensation), Lavender, all in separate colors and 
All Colors MLixed. Each, pkt. 10 cts.; %oz. 90 cts.; yoz. 
$1.65; oz. $3. 
SWEET ALYSSUM Madwort 
This popular flower is a hardy annual. It is one of the easiest 
flowers to grow and it blooms all the time without attention. 
By occasional loosening of the soil and regularly trimming off 
the spent blooms, the new blooms will be brighter and the whole 
plant richer. For plants to present a solid sheet of blooms, and 
for a border or mixing among other bedding plants or for 
baskets it is unequaled. The Carpet of Snow grows but 2 to 
3 inches high and makes a veritable carpet of snowy whiteness 
which is very beautiful. The Little Gem grows from 4 to 6 
inches; hence, if wanted for cutting, this variety would have 
longer stems. (5 to 8 days.) 
Carpet of Snow (A. procumbent). White. 2 to 3 inches. Pkt. 
5 cts.; Lroz. 20 cts.; oz. 60 cts. 
Little Gem (A. compaction erectum). White. This variety is 
very dwarf, 4 to 6 inches, but not so much so as the Carpet 
of Snow. Pkt. 5 cts.; J4OZ. 20 cts.; oz. 50 cts. 
Basket of Gold (A. saxatile compactum). Hardy perennial. 
Bright yellow flowers. Blooms first year if started indoors. 
Early. 1 foot. Pkt. 10 cts.; yoz. 40 cts.; oz. $1.50. (See 
page 42.) 
Lilac Queen. Deep lavender-lilac. Annual. Pkt. 10 cts.; 
yoz. 25 cts.; oz. 70 cts. 
AGERATUM (Floss Flower). Hardy Annual. (5 to 10 days.) 
Dwarf, compact-growing plants covered with a sheet of 
bloom throughout the season. Splendid for bedding, 
edging or pot-culture. 
Little Blue Star. Bright blue flowers on tiny plants not 
over 4 to 5 inches high. Fine for edging. Pkt. 15 cts.; 
2 pkts. 25 cts.; pioz. 75 cts. 
Blue Perfection. Deep blue. 9 in. Pkt. 5 cts.; J^oz. 25 cts. 
Snowball. Pure white. 8 in. Pkt. 5 cts.; oz. 25 cts. 
Blue Cap. Dwarf, miniature. A mass of blue. 4 in. Pkt. 
20 cts.; 3 for 50 cts.; Xoz. $1. 
Princess Victoria Louise. Blue with white center. Beau¬ 
tiful. 7 to 8 in. Pkt. 10 cts.; 3 pkts. 25 cts.; Xoz. 45 cts. 
Mixed. Blue and white. Pkt. 5 cts.; RCoz. 25 cts. 
AMARANTHUS. Hardy Annual. (5 to 10 days.) Very showy 
plants, 3 to 5 feet high, desirable for backgrounds or 
massings, or interspersed with other bedding plants. 
The foliage is variegated; the upright plumes and pendant¬ 
like tassels are very interesting. The varieties are known 
as Love-Lies-Bleeding, Joseph’s Coat of Many Colors, 
Prince's Feather, etc. 
All Varieties Mixed. Pkt. 5 cts.; J^oz. 25 cts. 
41 
