OUR GREETINGS FOR 1935 
In extending our warmest greetings to our friends at the beginning of another 
Dahlia season, we trust the past season brought happiness to you and that your 
Dahlias were a success. We hope you are now planning a larger garden for 1935 
or at least are planning to grow many of our newer varieties that will make their 
bow in the show room next fall. 
Last year was our best since we entered the commercial field. We expect with 
our new introductions of merit to go forward in 1935 with still greater satisfaction 
to our friends. 
We want to thank you all for the generous patronage which made it possible 
for us to see our best year to date in 1934, a year in which we might reasonably 
have expected a decline in our business. Our policy of the Golden Rule in business 
has again been vindicated. 
In our announcement of new originations last year, we predicted cups and blue 
ribbons for those who grew them. The show rooms of the world during the past 
season upheld the prediction and many of our friends are the proud possessors of 
major awards won with them. All the awards mentioned elsewhere in this catalog 
are awards won by our introductions. 
We are again backing our 1935 creations to uphold the name SUCCESS and en¬ 
title us to an undisputed claim to the phrase “Giants of the Show Room.” 
To the newcomer and prospective customer; We solicit your patronage and 
assure you that your orders will receive personal attention. A trial order will con¬ 
vince you that our stock, our service and our business methods are all designed to 
make you one of our “Ballay-Success Family.” 
Our advice is; Grow good Dahlias, enter them in the shows and win. If you do 
not win, give the other fellow a cheer; he had to work hard to beat you. 
Let’s make 1935, Bigger, Better and Busier. 
Bigger Gardens, Better Dahlias and Busier People. 
Sincerely yours, 
CHARLES G. REED 
Ballay-Success Super-Dahlia Originations for 1935 
Again we announce these super-great Dahlias for your kind consideration. We 
do not exaggerate when we are offering a Dahlia. We introduced “Satan” as a 12^4 
inch bloom and the past year many growers have produced blooms from 12 to 1614 
inches. We said “Full Moon” was a 12 inch Dahlia and it has been grown con¬ 
sistently over that size up to 14 inches. We said “Grandee” would produce 15 inch 
bloom and 1934 certified measurements have proven it to be a Giant among Giants. 
Our “Cadet” introduced last season, is referred to as the yellow “Satan”; it had a 
great season and we know of no yellow semi-cactus that approaches it in size, tvpe 
or color. “Eugenia Ballay” had a great year; a Wisconsin grower of the best writes, 
“Tt was the best in my garden.” And that sparkling Dahlia, “The Fireman,” what 
Dahlia can match it for color, production of exhibition bloom and for root making. 
We could mention more of last year’s great releases, but it is our pleasure to 
again present a fine array of the newest of the new creations. All are up to our 
usual standard and some of them have been awarded Achievement Medals and Gold 
Medals this early in their career. Many of these varieties will bring honor, glory, 
pride and satisfaction to our customers in 1935. 
All the goodness remains in our stock. It has taken time to produce enough 
stock to release without over propagating. Our stock has not been weakened by 
forcing for exhibition to build a show record before being introduced. We have 
refrained from doing this as we prefer to have our customers receive the glory of 
winning while the variety is new. The stock plants are full of vigor and ready for 
you to win major awards, as you have done in the past with our introductions. 
Your Show Record is Our Show Record 
Our Reputation is Your Protection. 
