PURITY 
QUALITY 
Jade Beauty 
INTRODUCING A NEW GREEN-FLESHED 
WHITE-SKINNED CANTALOUPE THAT 
IS DISTINCTLY DIFFERENT 
Pictured on this page is a specimen of one of our new varieties of cantaloupes. 
This is a strikingly unusual melon, unlike anything that has yet been introduced. The 
JADE BEAUTY is a melon of fine flavor and good shipping qualities, but three 
features in particular distinguish it: it is a green-fleshed melon; it is white-skinned; 
and it has one of the smallest cavities of any melon we have ever seen. The market 
gardener will quickly realize the value of these qualities of the new Jade Beauty. 
The foundation stock of this melon was originated by Dr. J..B.Norton of El Centro, 
California, who is working as research man for Imperial 'County in that state. He has 
made countless numbers of crosses of cantaloupes and through his courtesy we secured 
the foundation stock of the Jade Beauty. 
Introducing: the JADE BEAUTY. 
Notice particularly the solidity of this melon. 
There has been considerable demand by market gardeners for a green-fleshed 
cantaloupe that will meet the exacting demands of the consumer for one of good flavor 
and nice appearance. We have used our experience in the development of commercial 
melons in the production of this new cantaloupe for the market and home gardener. 
Realizing the green-fleshed melons that have been grown in the past did not entirely 
measure up to the demands of the consumer we set about to develop this improved type. 
The prerequisite of any cantaloupe, of course, is a fine flavor, and the new Jade Beauty has that 
flavor. In addition, its appearance is aptly described by its name, for it is a beautiful jade green canta¬ 
loupe, one that will add distinction to any table or roadside stand where it appears. The combination of 
green flesh and white netted skin has produced a melon of unexcelled beauty. The small cavity also adds 
to its value, for it enables it to be shipped without breaking down ; it adds to the melon’s fine appear¬ 
ance ; and it means more edible flesh for the consumer. In the average sized melon pictured, a dollar 
covered the entire cavity. 
The Jade Beauty is a cantaloupe that will be gladly received by the market gardener, for it fills a 
long-felt want. We urge you to try it, for we know that it will please you. 
Prices Postpaid: Pkt. 10c; ounce, 25c; *4 pound, 85c; ft pound, $1.55; 1 pound, $3.00. 
THE ROCKY FORD CANTALOUPE SEED BREEDERS ASSOCIATION 
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