A. J. SEDLOCK 
Sec’y-T reas. 
• my job is 
—to see that you get 
exactly what you order, 
and that shipment is 
made exactly as you di¬ 
rect. I look after our 
financial matters too, 
and that’s quite a job 
around a big seed house. 
How we save 
50,000 FARMERS 
'/ 3 to Vi cost of major 
crop Field Seeds! 
That’s real saving, isn’t it? Naturally, you 
wonder how we can save you from y 3 to y 2 your 
seed costs, and you have a right to know. There 
are two factors—that of eliminating unnecessary 
expense—and being satisfied with small profits 
on large volume. In selling direct to planters, 
eliminating all middlemen, salesmen, commis¬ 
sions and usual selling expenses, we add very 
little to actual costs in making our prices—just 
enough to cover our limited expense in selling by 
mail, and a small profit. Planters from all over 
the country write us of their great success with 
our seeds, and the money we save them. Our 
mailing list has been built up largely by satisfied 
customers—who tell their neighbors about us 
and they, in turn, write for our prices. 
• we buy at Low Prices and pass savings 
OTl tO YOU The P rinci P als our firm do the buying, largely by 
J v personal contact from reliable sources of supply developed 
over a period of many years. Because we are large buyers—with cash 
in hand—we are always able to command rock bottom prices. This is 
another factor that helps us to quote such low prices—we buy right—and 
sell the same way—this catalog being our only selling expense. Why 
pay more than we ask for seeds? 
