catoj'foSt 
WE CAN 
FIT .YOU 
(we MAIL ORDER WAY 
WHERE TO FIND THE HUNDREDS 
OF SALE OFFERINGS IN THIS BOOK 
• INDEX • 
—and Every Member 
of Your Family . . Just 
Measure This Easy Way 
WOMEN 
Be sure to give all meas¬ 
urements asked for accurate¬ 
ly. Do not stretch tape; avoid 
sag or slip of the tape. 
Bust Measurement, is 
taken over the fullest part of 
the bust, with the tapeline close up under the 
arms and across the shoulder blades. See A. 
Waist Measurement is taken at the nat¬ 
ural waistline. See B. 
Hip Measurement is always taken at 
the fullest part. See C. 
If you will also give your weight and height, 
particularly for dresses and coats, it will 
enable us to fit you accurately. NEVER 
MAKE ALLOWANCE FOR FULLNESS; 
we make all necessary allowances. 
MEN 
Be sure to give every measurement asked 
for accurately. 
Chest Measurement is taken close up 
under arms, snug but not tight. Be sure the 
tape is over the shoulder blades at the back. 
When measuring for garments that are worn 
over a vest take the chest measurement with vest on. See A. 
Waist Measurement is taken just above the hip bones, 
as shown by B. Do not measure over belt. 
I nseam Measurement is taken from close up in the crotch 
to the bottom of trousers at length desired, usually to top of 
heels. See C. 
For all measurements stand naturally, breathing normally. 
Do not expand chest. Take all bulky material from pockets. 
BOYS’ and GIRLS’ AGE-SIZE SCALES 
Children’s Measurements are taken as for adults. However, 
usually age-size is quoted and is determined by measurement, 
not by actual age. Children are large or small for their age. 
while the chart is averaged. Find child’s chest measure; if 
a fraction, order next larger size. Also state weight if possible. 
BOYS’ SIZE SCALE 
Age 
Size to 
Order 
Boys’ Chest 
Measure, 
Inches 
Waist 
Measure, 
Inches 
Inseam, 
Inches 
3 
22 
4 
23 
5 
24 
2354 
1954 
6 
24 
24 
21 
7 
25 
2454 
22 
8 
26 
24J4 
23 
9 
26& 
25 
24 
10 
27 
25J4 
24 54 
11 
2754 
26 
25 
12 
28 
26J4 
26 
13 
29 
27 
27 
14 
30 J4 
2754 
28 
15 
31 
27% 
29 
16 
32 
28)4 
30 
17 
33 
2954 
31 
18 
34 
30 
31J4 
GIRLS’SIZE SCALE 
COATS ONLY 
Chest 
Age 
Length, 
Measure 
Size 
About, 
Inches 
to Order 
Inches 
25 
6 
27 
26 
7 
28 
27 
8 
30 
28 
9 
32 
29 
10 
35 
31 
12 
37 
33 
14 
39 
35 
16 
43 
DRESSES 
26 
7 
27 
27 
8 
29 
29 
10 
32 
31 
12 
35 
33 
14 
39 
SHOES 
If your old shoes fit satis¬ 
factorily, indicate on your 
order all numbers that ap¬ 
pear in them, or, particularly 
when ordering children’s 
shoes, send us an accurate 
pencil outline of foot with 
stocking on. Be sure pencil 
is held upright. 
CORSETRY 
ALL STYLES 
Because there are so many 
different styles of corsets 
today, we give instructions 
in each description, covering 
the size i nformation we 
require. Measure carefully 
as above. 
USE SEARS EASY PAYMENT 
PLAN-SEE PAGE 43 
Auto Supplies 
.99-105 
Baby Things 
63, 1 26, 
.173-1 74 
Bicycles.1 26 
Blankets. . . 40, 174 
Books. .122, 126 
Boys’ Clothing 
128-131,173 
China.2, 31 
Clearance Bargains 
.88-98 
Clocks.124 
Corsets.44-48 
Curtains, Materials 
.34-40 
Drugs and Sundries 
1 16-121,123 
Dry Goods 
.2-33, 1 65-1 69 
Electric Goods. . 106 
Farm Equipment 
.76-87 
Flowers.. . 1 1 3-1 1 5 
Fountain Pens 
.122, 126 
Fruit Trees 
.108-109 
Furnishings 
.139-143 
Furniture.. . . 54-63 
Girls’ Clothing 
.173, 1 82- 
183 
.87 
Harness. 
Hardware 
. 64-67, 71-75 
Hosiery... 1 48-1 52 
Jewelry.1 26 
Linens.29-33 
Lingerie. . 1 73-1 79 
Linoleum . . ...171 
Men’s Clothing 
.1 32-1 38 
Music.50-51 
Neckware. . . . ...49 
Notions 
.12-13,32-33 
Nursery Stock 
.108-1 1 5 
Plants 
..no, 114-115 
Plumbing.1 07 
Radios and Tubes 
.52-53 
Roses.114 
Rugs.1 70-1 72 
Saddles.86 
Scales. 
Seeds.11 0-1 
Sewing Machines.| 
Shoes.1 53-1 1 
Shrubs, Trees... 1 
Silverware.1 
Sport Goods.... 1 2", 
Stoves.68-70 
Tires.99-102 
Towels.28-29 
Typewriters. ... 1 22 
Underwear 
.144-147 
Valentines.1 23 
Vegetables 
.110-112 
Washers.68 
Watches. 1 25-1 26 
Window Shades. . 41 
Women’s Clothes 
.1 75-1 83 
Read About Property Improvement Loans on Page 42 
PRICES IN THIS BOOK ARE 
FOR MAIL ORDERS ONLY 
The exceptionally low Sale 
prices quoted in this catalog 
are available only to custo¬ 
mers who order these items 
from Sears BY MAIL. 
Because of over-the-count¬ 
er delivery, our retail store 
prices on this merchandise are 
usually higher than our cata¬ 
log prices. 
IMPORTANT INFORMATION 
REGARDING PRICES... 
Should the Federal Govern¬ 
ment or any State find it 
necessary to increase by taxes 
or otherwise the cost or selling 
price of any of the merchan¬ 
dise described in this Catalog, 
we reserve the right to add any 
such taxes or other increases 
to the prices of merchandise 
shown in this Catalog. 
PARCEL POST 
Be Sure to Send ADDITIONAL MONEY to Pay Postage. Charges 
for parcel post shipments must be paid in advance. Add the amount 
for postage to the cost of the merchandise and include it in you? 
remittance. We always return every penny you send over actual 
postage required. In figuring postage on packages weighing more 
than one pound, the Postoffice figures a fraction of a pound as a 
full pound. For example: If the total weight of your.order is 7 lbs. 2 
oz., it will take the 8-lb. rate. Packages weighing up to 70 pounds 
can be carried by Parcel Post in All Zones. 
2 ounces 4 , / _ 
or less. 172® 
llfncls. 3C 
ounces. 41/ 2 C 
7 OP 8 fir 
ounces, vi. 
The above 
rates apply to 
any zone. Over 
8 ounces and 
up to 1 pound 
(16 ounces) al- 
low the 1 .- 
pound rate for 
your zone, ac- 
cording to 
table of rates. 
If you are 
not sure which 
Parcel Post 
Zone you are 
in, ask your 
carrier or 
postmaster. 
SHIPPING 
WEIGHT 
Local 
Zone 
Zones 
1 & 2 
ZONE 3 
ZONE 4 
ZONE 5 
ZONE 8 
1 pound 
7c 
8° 
9c 
10c 
1 1c 
1 5c 
2 pounds 
8c 
1 Oc 
1 1c 
1 4c 
1 7c 
26c 
3 pounds 
11c 
1 3c 
1 7c 
22c 
37c 
4 pounds 
9c 
1 2c 
1 5c 
21c 
27c 
48c 
5 pounds 
9c 
1 3c 
1 7c 
24c 
33c 
59c 
6 pounds 
lOc 
1 4c 
1 9c 
28c 
38c 
70c 
7 pounds 
1 Oc 
1 5c 
21 c 
31c 
43c 
81c 
8 pounds 
11c 
1 6c 
23c 
35c 
49c 
92c 
9 pounds 
11c 
1 7c 
25c 
38c 
54c 
1 0 pounds 
1 2c 
1 8c 
27c 
42c 
59c 
$J .<j>3 
1 1 pounds 
1 2c 
1 9c 
29c 
45c 
64c 
1.25 
1 2 pounds 
1 3c 
21 c 
31c 
49c 
70c 
1 .36 
1 3 pounds 
1 3c 
22c 
33c 
52c 
75c 
1 .47 
1 4 pounds 
14c 
23c 
35c 
56c 
80c 
1 .56 
1 5 pounds 
14c 
24c 
37c 
59c 
86c 
1 .69 
1 6 pounds 
1 5c 
25c 
39c 
63c 
91c 
1 -59 
1 7 pounds 
j 5c 
26c 
41c 
66c 
96c 
1.91 
1 8 pounds 
1 6c 
27c 
43c 
70c 
$1 
.02 
2.02 
1 9 pounds 
1 6c 
28c 
45c 
73c 
1 
.07 
2.1 3 
20 pounds 
1 7c 
29c 
47c 
77 c 
1 
.12 
2.24 
30 pounds 
22c 
40c 
67c 
SI .1 2 
1 
.65 
3.34 
40 pounds 
27c 
51 c 
87c 
1 .47 
2 
M 8 
4.44 
50 pounds 
32c 
62c 
$1 .07 
1 .82 
2 
5.71 
5.54 
60 pounds 
37c 
73c 
1 .27 
2.1 7 
3 
1.24 
6.64 
70 pounds 
42c 
84c 
1 .47 
2.52 
2 
1.77 
7.74 
MAIL COUPON ON PAGE 98 FOR 
Slavl NEW 1935 CATALOG OF. 
WALL PAPER SAMPLES 
c 3 
