Three Decisive Reductions 
. . . Savings Everywhere You Turn 
What silks do women use most? On what silks would they 
most appreciate big savings? We debated long, for this was 
to be the sale of sales, value to overshadow all offerings. Mail 
order sales records told us . . . silk flat crepes . . . because 
they’re used all year, for everything, from dresses to undies. 
So here they are. Fairloom! Parfait! Aqua Sec (our famous 
water-spot proof silk)! Three best sellers, twenty new spring 
shades. Sears regular qualities, at drastically reduced 
prices ’till February 28th. 
"FAIRLOOM" "parfait" "aqua sec" 
—Weighted silk —Weighted silk —Weighted silk 
—Washable —Washable —Water repellant 
—Width, 38 in. —Width, 38 in. —Width, 38 in. 
State color. Shpg. State color. Shpg. State color. Shpg. 
wt. f per yard, 8 oz. wt., per yard, 6 oz. wt., per yard, 6 oz. 
94X6684 /a. 94 X6970-- 94 X6731 
A Yard. 6“C A Yard. 5/C A Yard.5 VC 
Colors for 94X6684. 94X6970 and 94X6731 
1- BLACK 19—BLUCHINA 55-SCOTTY GREEN 
2- SHERRY BROWN 21—TOKAY WINE $4— NATIONAL BLUE 
3- EGGSHELL 23-SHELL PINK 71—MING GREEN 
14— WILD ROSE 25-WHITE 72-MING GOLD 
15— NAVY BLUE 29—CABALLERO RUST 79-LEAF RUST 
16— NILE GREEN 35-PENCIL RED BROWN 
19-PINK 37—OLYMPIC BLUE 99-GRAPE GREEN 
All prices 
for Mail 
Orders only 
THREE VALUES NEVER ABSENT IN SEARS SALE 
39-Inch 
COLORED 
SHANTUNG 
—Rough textured 
—Washable silk 
—Width, 39 inches 
All the essentials of a 
super value. Full 39-inch; 
Sears regular fine qual¬ 
ity silk; sharply cut price. 
Contains usual soap 
soluble dressing. 
3—EGGSHELL 
12—MAIZE 
16— NILE GREEN 
17— ORCHID 
19—PINK 
19—BLUCHINA 
23—SHELL PINK 
25—WHITE 
27— JADE GREEN 
28— SKY BLUE 
43—NATURAL TAN 
98—TURQUOISE 
State color. Shpg. 
wt., per yard, 6 oz. 
a 9 vU 699e .59c 
50-Inch 
Drapery Width 
—Natural tan 
—Washable 
Shpg. wt., per yard, 5 oz, 
94X6904 ^ 
A Yard. SI C 
* ■ VZ YD. 
33-In. Standard 
12 Momme 
—Natural tan 
—Washable 
Shpg. wt., per yard, 5 oz. 
94 X 6730 -j >y\/ _ 
A Yard. 1S 1 /2C 
33-In. Heavier 
14 Momme 
—Natural tan 
—Washable 
Shpg. wt., per yard, 5 oz. 
94 X6396 
Three more best sellers at new big savings sustain Sears leadership 
for best silk values. First quality. Red Stamp pongees. Think! what 
other s-i-l-k fabric can you buy for so little. Smart rough textured 
silk. For dresses, blouses, undies, pajamas, children’s clothes; curtains 
and bedspreads. Contains the usual amount of rice starch finishing. 
FIRST QUALITY SILK PONGEE • SHANTUNG 
