Tne RURAL NEW-YORKER 
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MontgomeiyWard £? (ft 
The Oldest Mailorder House islbday theMost Regressive 
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WONTGOME) 
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Once more the opportunity is 
yours to save money on reli¬ 
able goods of standard quality. 
This new Spring and 
Summer Catalogue is yours FREE 
This book is yours Free. This new, complete catalogue 
—offering almost everything you need—is yours merely 
for the asking. 
And what an opportunity this is for you! It brings 50 
great stores—a whole city shopping center—right to your 
door. It offers you an opportunity to save money on every 
purchase. An opportunity to know before you buy, the 
lowest price, the right price to pay. An opportunity to 
buy from a house whose first rule is that you must be 
pleased with every bargain or you get your money back. 
A Real Cash Saving this Season for You 
Your free copy of the new, complete Catalogue is wait¬ 
ing for you. We can do no more than make you the offer. 
Don’t miss the saving and the satisfaction that may as 
well be yours. 
Everything for the Home, the Faro 
and the Family 
FOR WOMEN * In New York our own Fashion Experts 
* **“'*'• see every new Fashion creation. And we 
have selected for you the best and most beautiful of New York 
Styles. To every woman, the young woman and the girl, we offer 
the opportunity to be dressed in good style and good taste—without 
paying the usual “Fashion Profits.” The Woman’s Section of this 
Catalogue will be a delight to you. 
24 Hour Service 
Most orders shipped within 24 hours. 
Nearly all orders shipped in less than 48 
hours. 
We have perfected our service for you. 
After much study and testing new systems 
and employing experts we have perfected a 
system that makes certain your orders will 
be shipped promptly. 
Fifty-one years’ experience in buying and manufactur¬ 
ing, in choosing worthy, serviceable merchandise has gone 
into this book—to insure the biggest possible saving and 
the greatest possible satisfaction for you and your family. 
Fifty million dollars’ worth of merchandise bought when 
costs were lowest, bought for cash, and manufactured just 
for this Catalogue. This is the enormous cash buying power, 
backed by long experience, that makes possible these savings 
for you. 
In the East, in the West, in the South, and in Europe, 
our organization of over 100 buyers search with ready cash 
for low prices—for bargains. But we never buy merely 
cheap goods. We never lose sight of your satisfaction with 
what you buy. 
Ward Quality Means Reliable Goods 
Always 
You will get from Ward’s only goods that will stand in¬ 
spection and use. We never sacrifice quality to make a 
low price. We offer only the kind of goods that is best for 
you to buy —the kind that will hold your patronage. 
For fifty-one years—Quality has come first at Ward’s. 
And to you who have never bought by mail, we say that 
we do not believe any business house exercises greater care 
in expertly testing and proving its merchandise than 
Montgomery Ward & Co. 
FOR TWIT HOM1T • Beauty and Comfort and Usefulness 
* 1 1 . _ each art i c i e we se il f or home deco¬ 
ration and home furnishing has these merits. Everything is selected by 
experts. To the woman interested in beautifying and modernizing 
her home, this Catalogue offers a treat indeed. Everything practical, 
everything new, and everything at a saving that makes possible the 
purchase of more new things than you had planned. 
FOR THE FARM* For fifty-one years we have been 
r VXIX. 1 niv F . friends of the American Farmer. 
And he has been our friend. We are continuing our help by working 
harder than ever before to make his savings greater and to make his 
money go farther. Everything must be to his complete satisfaction. 
This Catalogue offers almost everything for the farm—from poultry 
and stock supplies to fencing, hardware, and tillage tools. 
FOR MEN * Overcoats, suits, shoes—everything for man’s, 
4 1 1 ’ * young man’s and boy’s wear in good style and 
of serviceable quality. Tires, auto accessories, batteries, everything 
for the automobile. This book shows, in fact, almost everything a 
man wears or uses or that is of interest to a man, and the prices offer 
a saving—always. 
Send for the Catalogue 
We will send you the Catalogue free. Write for the book—this 
coupon or a post card will do. Study this Catalogue leisurely in 
your own home. Learn for yourself the advantage of buying by 
mail—of buying under our ironclad guarantee that has stood for 
fifty-one years: “Satisfaction guaranteed or your money back.” 
_ Write for this Catalogue. See for yourself the saving, the conve¬ 
nience, the satisfaction that Montgomery Ward & Co. offer you. 
MONTGOMERY WARD ®, tO. 
Chicago Kansas City St. Paul 
Portland, Ore. Ft. Worth Oal ’and, Cal. 
Our records prove that during the past 
year most of our orders were shipped in 
24 hours — nearly all of our orders within 
48 hours. 
Lower prices, better merchandise, and 
now 24 hour service. True it is indeed 
that : Montgomery Ward & Co., the 
Oldest Mail Order House 
To MONTGOMERY WARD & CO. 
Dept 64-H 
Chicago, Kansas City, St. Paul, Portland, Ore., 
Ft. Worth Oakland, Cal. 
(Mail this coupon to the house nearest you) 
Please mail me my free copy of Montgomery 
Ward’s complete Spring and Summer Cata¬ 
logue. 
Name.... 
Address. 
I 
