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WARD & CO- 
This Book Offers a Saving on Everything 
for the Home, the Farm and the Family 
Are you using this book? Do you look 
through it every week to find the right price, 
the lowest price for everything you want 
to buy? 
This Catalogue is now at work saving 
millions of dollars for the people of 
America. Are you getting your share of 
this saving? 
This page is printed 
to remind you of your opportunity 
You have a copy of this big complete 
Catalogue, or you can easily get one by 
writing to us. If in immediate need borrow 
your neighbor’s Catalogue until yours 
comes. The opportunity for Saving is now 
yours. 
Fifty million dollars’ worth of new mer¬ 
chandise is ready for your selection. Fifty 
million dollars’ worth of goods Manufac¬ 
tured and bought especially for this Cata¬ 
logue, bought when prices were lowest, 
bought where prices were lowest—and paid 
for in ready cash to make our prices lower— 
to make your savings larger. 
Over one hundred expert buyers have 
been working for you, at home and abroad, 
carefully choosing the best, skillfully buying 
at the lowest prices—and the fruit of all this 
work, the benefit of all this experience, the 
advantage of all this vast buying power and 
ready cash— is now yours. 
Low Prices and Ward Quality Make 
Your Savings Double 
A low price means nothing without qual¬ 
ity. It takes quality—serviceability— and 
low price to make a bargain. 
Ward quality stands for satisfaction in 
actual use. It stands for serviceability. It 
means the kind of goods that stand inspec¬ 
tion and use. 
We do not sell “cheap goods.” We. sell 
good goods. Our prices are low—but they 
are not price baits. We never sacrifice qual¬ 
ity—serviceability—to make a low price. 
Look Through this Catalogue Again 
You buy something every week. This 
book, therefore, offers you a saving every 
week. Before you buy, look through your 
Catalogue—compare prices. Remember our 
Guarantee of Quality. Remember our Guar¬ 
antee of Satisfaction—“Your money back if 
anything does not please you.” 
Use your Catalogue. Study every de¬ 
partment of this book. There is a saving for 
you in everything you wear and use. There 
is a saving for you on everything for the 
Home, the Farm and the Family. 
FOR WOMEN AND MISSES: New York Is 
the home ol 
Fashion. Therefore, Ward’s Fashion Experts 
live in New York to select all of the best styles 
for you. And when you buy your clothes aD 
Ward's you get the newest, most beautiful 
styles without paying the usual ’’Fashion 
Profits." 
HOME FURNISHING: It Is a delightful 
task to select from 
Ward’s Catalogue. Experts on beautifying the 
home, artists in the selection of furnuhmgj 
choose everything for this big Catalogue. And 
the saving you make enables you to buy many 
more things than you expect. 
FOR MEN AND BOYS: This Catalogue will 
Interest you fo» 
hours if you will study the hundreds of articles 
for men. young men and boys. Everything you 
wear, or like, or use. from suits to sporting 
goods, from a knife to all kinds of tools are 
offered, always at a saving. 
FOR THE HOUSE: Roofing, fencing, poul¬ 
try supplies, plumbing, 
electric lighting, furnaces, stoves, and the most 
wonderful bargains in furniture, yes. even to 
doors and mill work and the house Itself. All 
can be bought at Ward’s with certain satisfac¬ 
tion and at a big saving. 
FOR THE AUTOMOBILE: Riverside Over¬ 
size Cora Tires, 
guaranteed for 10.000 miles an A lasting longer 
than that, will save you one-third. Why pay 
more? The same saving is offered on tubes, 
batteries, radiators—everything for the auto¬ 
mobile of standard make and quality, and with 
a big saving for you. 
FOR THE FARM: For Fifty -one years we 
.. have studied the farmer's 
needs. For fifty-one years we have been friends 
with the American farmer. We have experts in 
every branch of farm work to study what lasts 
longest, what gives the best satisfaction in 
actual use. Quality first for the Farmer is our 
policy, but always we offer a saving. 
24-Hour Service 
We have perfected our service for 
you. After much study and testing 
new systems and employing experts 
we have perfected a system that 
makes certain your orders will be 
shipped promptly. 
Our records prove that during 
the past year most of our orders 
were shipped in 24 hours—nearly all 
of our orders within 48 hours. 
* 
Montgomery Ward & t y. 
The Oldest Mail Order House isloday theMost Progressive 
CHICAGO 
KANSAS CITY 
ST. PAUL 
PORTLAND, ORE. 
FT. WORTH 
OAKLAND, CAL. 
