406 
The RURAL NEW-YORKER 
March 1, 1924 
PUBLISHER’S DESK 
Perhaps no finer collection of truth¬ 
ful, fair advertising of responsible 
houses has ever appeared in any agri¬ 
cultural publication than appears in this 
issue of The Rural New-Yorker; ap¬ 
proximately 160 columns consisting of 
about 700 individual advertisements. A 
number of the houses appealing for trade 
in this number advertised in the first Hor¬ 
ticultural Number, 33 years ago, and 
stopped short of making a fluid that will 
also do away with bumble-foot, frozen 
combs and dead chicks in the shell. Of 
course the usual testimonials from en¬ 
thusiastic poultrymen and the iron-clad 
money-back guarantee are appended to 
the descriptive circular; no fake would 
be complete without them, but the advice 
of our poultry experts is that no money 
be sent in the first place and that de¬ 
pendence for ridding fowls of vermin be 
placed upon less miraculous, but better 
proven, compounds. 
every season since. This proves that the 
trade of The R. N.-Y. readers is desir¬ 
able, also that those advertisers are 
worthy of the confidence of our people. 
The newcomers are equally worthy. No 
advertisement is accepted except after 
rigid investigation. Every piece of copy 
is scrutinized to eliminate any unfair or 
misleading offers. No “free” offers are 
permitted when something has to be pur¬ 
chased to secure what is offered as “free.” 
Thousands of dollars of advertising is re¬ 
fused every month in order to maintain 
the high standards set by our advertising 
department and to protect readers from 
any form of deception or deceit. 
A verv good friend, who is a reader of 
The R. N.-Y. and whose good wife keeps 
a Summer hotel, received a circular letter 
from the “Tourists. Association of Ainei- 
ica, Inc.,” of Rochester, N. Y., soliciting 
$15 for an advertisement. I believe that 
the automobile people publish some good 
travelers’ guide that deserve patronage. 
It occurs to me, however, that nothing 
would be easier than to get up some 
printed matter for the principal purpose 
of getting $15 from country hotels. Per¬ 
haps you will be kind enough to tell us. 
North Carolina. F. H. N. 
We first heard of this Guide for Auto¬ 
mobile Travelers about a year ago. It 
appealed to' us as an easy money scheme 
from the start and we said so at that 
time in the columns of The Rural New- 
Yorker. Some of the people who paid 
$15 for having their names listed in the 
Guide last year, have reported that they 
got nothing out of it. 
We doubt if the Guide has sufficient 
distribution among tourists to make it of 
any practical value. The Association is 
composed of two young men in Rochester 
without any established financial respon¬ 
sibility. 
Attorney General Sherman obtained 
from Justice Guy a temporary injunction 
and an order directing the Central Copper 
Company of Arizona to show cause why 
it should not be permanently restrained 
from selling any more of its capital stock 
in this state. 
It is charged by the Attorney General, 
who is proceeding under the power given 
him by the Martin act, that the company 
used fraudulent methods in stock-selling 
transactions. The capitalization of the 
concern is placed at $10,000,000, and it is 
alleged by Attorney General Sherman 
that the public has invested about $5,000,- 
000 in the company’s shares. 
A report of the company, it is stated, 
showed that the corporation bad $3,500,- 
000 in cash on band, although, according 
to the Attorney General, it had spent only 
$6S6,000 in developing its properties.— 
Daily paper. 
What is your opinion of Brinkler In¬ 
stitute, New Y'ork City? Am enclosing 
some of the circulars. They also send 
out an educational pamphlet and question¬ 
naire which I loaned to a neighbor who 
is ill. She is much impressed with their 
method but thinks their fee too high. They 
ask $35 'per month for reducing injuries 
caused by fall. The injury has caused a 
blood clot on brain is the opinion of phy¬ 
sicians. It has caused her much suffer¬ 
ing in the past, is some better at present, 
is able to be around at her work now. 
Brinkler Institute has given her some in¬ 
formation in regard to diet and guarantee 
complete cure if fee of $35 is sent in ad¬ 
vance. She is a person in moderate cir¬ 
cumstances and feels that she could not 
afford tq lose the money. They demand 
the fee of $35 before commencing treat¬ 
ment. She is a person that will follow 
out instructions to the letter but so far 
has not received any benefit from phy¬ 
sicians prescribing medicine. Could any¬ 
one obtain information similar to that 
given by Brinkler Institute from State 
Department of Health, Albany, N. Y.? 
The neighbor says that Brinkler Insti¬ 
tute information in regard to diet has 
benefited her. Their methods sound sen¬ 
sible to me. I was the one that gave her 
the advertisement found in Brain Power 
magazine of Brinkler Institute. As you 
do not carry their advertising am writing 
you for your opinion before sending them 
any money. MRS. M. B. c. 
New York. 
Our opinion of the Brinkler Institute 
is that it is wholly unreliable and cannot 
possibly do what it professes to be able 
to do. The statements with which it be¬ 
gins its circulars, such as “Every disease 
is due to congestion, ‘producing starvation 
of tissues of one or more parts of the 
body,” are absolutely untrue and are fair 
samples of the evidence of quackery which 
permeates the literature of the concern. 
Keep your $35. 
There is no question that proper foods 
and proper methods of cooking and eating 
are conducive to health and that every¬ 
one should be intelligently informed with 
regard to these things. There is no oc¬ 
casion, however, for adopting food fads 
or for allowing blatant quacks to take 
one’s money in return for promises im¬ 
possible of fulfillment. 
There are many government publica¬ 
tions relating to foods which may be ob¬ 
tained by application to proper bureaus. 
Write the Department of Agriculture, 
Washington, D. C., foy Farmers’ Bulle¬ 
tin No. 142; ask the Public Health Ser¬ 
vice, Washington, D. C., for any avail¬ 
able bulletins with regard to food and 
nutrition. Write the Department of 
Home Economics of Cornell University, 
Ithaca, N. Y'., for bulletins upon foods 
and food values. 
This promotion has been the subject of 
unfavorable advice in this department a 
number of times during the past two 
years. The methods employed by pro¬ 
moters are a pretty safe index to their 
good faith and the ultimate result of their 
efforts. Attorney General Sherman has 
shown more activity in this line of work 
than any previous occupant of bis office, 
and for which he deserves the gratitude 
and support of the public. 
The Rural New-Yorker is the big¬ 
gest bargain for $1 that is on the market 
today. This is one instance Avhere we 
farmers. get more than a 35-eent dollar. 
This makes eight or nine years The 
R. N.-Y. has been a weekly visitor to 
my home, where it is ever welcome. 
Vermont. faithful reader. 
If anyone knows the value of a dollar 
better than the sturdy Vermont fanner, 
we have yet to meet him. We are glad 
In regard to the enclosed circular, 
of American Poultry Supply Co., Kansas 
City, Mo., could you inform me if this 
is a reliable parasite remover? I am hold¬ 
ing up a check, as I have not seen their 
advertisement in your paper. H. w. c. 
New Jersey. 
Science has been accused of many 
things, but probably few that have brought 
the blush of mortification to her cheek 
as has this charge of concocting a liquid, 
a few drops of which, placed in the drink¬ 
ing water of fowls, will rid them of lice, 
mites, blue bugs, chiggers, fleas and other 
vermin. For good measure, the liquid 
will, it is claimed, keep down disease and 
make hens lay more eggs. “Now Science 
has worked another wonder,” says the 
circular. She has, indeed, if she has ac¬ 
complished all this, but still another won¬ 
der is that, having done so much, she has 
to have the value of The R. N.-Y. recog¬ 
nized by such a practical economist. 
Under ordinary circumstances a paper 
like The R. N.-Y'. could not be pub¬ 
lished for double the price. It involves 
accumulated facilities, long years of ex¬ 
perience, and ample capital carefully and 
painfully saved and applied to the pur¬ 
pose. It also comes from continuous 
daily work for forty years by those di¬ 
rectly responsible for it. This work can¬ 
not be bought. Then, most important of 
all, is the army of good friends in the 
country who do more than their part to 
keep us advised and to increase the 
family circle by bringing in new friends. 
Without this all the rest would fall short 
of the present accomplishment. We are 
never unmindful of this help and always 
thankful for it. 
DO YOU NEED PAINT? 
THE INGERSOLL WAY OF DOING BUSINESS 
FROM FACTORY 
jS 
OVER THE HEADS 
OF THE MIDDLEMEN 
TO CONSUMER 
LOWEST PRICES TO ALL v 
SPECIAL FAVORS TO NONE 
eesT'PossiBtt quality 
LOWEST POSSIBLE I 
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I Can Save You One-Half 
Your Paint Bills 
In buying the INGERSOLL PAINTS, you pay ONLY THE FACTORY COST for the actual 
Paint furnished. YOU SAVE ALL MIDDLEMEN’S PROFITS. The Dealer or Supply House 
may offer you a Paint at our price, but THEY CAN NOT GIVE YOU OUR QUALITY OF 
PAINT AT OUR PRICE as they must charge you in ADDITION to the value of the Paint fur¬ 
nished. the expensive cost of their selling method and Middlemen's profits. Dealers can offer 
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DON’T USE CHEAP PAINT offered by Dealers and Supply Houses. Any little saving made 
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We can refer you to pleased customers in your own neighborhood. We make it easy for 
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O. W. INGERSOLL, Prop. 
The Oldest Ready-Mixed Paint House in America — Established 1842 
No. 248 Plymouth St., Brooklyn, New York 
What Kind of Roughage 
Are You Feeding? 
It makes no difference whether your roughage is Alfalfa, Clover, 
Cow Pea, Soy Beans or other hay, you can round out your ration 
for your dairy cows with 
SUGARED 
Schumacher Feed 
and 
Boss Dairy Ration 
so that you get maximum milk production at very economical 
feeding costs. 
Sugared Schumacher Feed contains a variety of unequaled body 
building carbohydrates while Boss Dairy Ration (24% protein) 
with its variety of high protein concentrates is a wonderful milk 
producer. To supply the mineral matter so essential to dairy cows, 
we have followed the advice of experiment station investigators 
and added Calcium Carbonate to both of these feeds. Sugared 
Schumacher Feed and Boss Dairy Ration furnish a variety of 
carbohydrate body building feeds that will keep your herd in 
good healthy milking condition and supply the necessary protein 
concentrates for heavy milk yields. 
If your hay is % clover, alfalfa, cowpea, or soy beans, feed 
200 pounds Boss Dairy Ration 
100 pounds Sugared Schumacher Feed 
If your hay is V 2 clover, alfalfa or other legume, feed 
100 pounds Boss Dairy Ration 
100 pounds Sugared Schumacher Feed 
If your hay is straight clover or alfalfa, feed 
100 pounds Boss Dairy Ration 
300 pounds Sugared Schumacher Feed 
These feeds are making good with thousands 
of others—they will “make good” with you. 
Your dealer can supply you. 
The Quaker Oafs (pmpany 
Dept. *6si Address Chicago, U.S. A. 
When you write advertisers mention The R. N.-Y. and you’ll get a 
quick reply and a ‘‘square deal.” See guarantee editorial page. 
