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As we serve—so shall we succeed 
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This business is founded upon the solid rock 
of Service to our Customers. 
As we are of service individually to you, so 
shall we win and keep your patronage. 
As part of our service to you we select for you 
and sell only goods that will give you satisfaction 
—only goods that will stand your inspection and 
use. 
As part of our service to you we always offer 
you a saving. Fifty million dollars’ worth of 
goods have been manufactured and bought for 
cash to make possible the low prices this book 
offers. 
orders 
orders 
hours. 
Twenty-four hour service in filling your 
is part of our work for you. Most of our 
are actually shipped within twenty-four 
nearly all within forty-eight hours. 
Our platform is one of Service. To be 
service to you is the basis upon which we 
your patronage. 
That for fifty-one years we have been 
vice, that today we are offering Service 
Saving and Satisfaction to over five mil¬ 
lion customers is the basis of our success. 
As we serve—so shall we succeed. 
What Can We Do For You? 
A Personal Message from the President of 
MONTGOMERY WARD <&, CO. 
of real 
solicit 
of ser- 
and a 
As you turn the pages of this new Spring 
and Summer Catalogue there is just one 
thought uppermost in your mind: 
“What is there of interest in this 
book for me? 
How much saving is there for me? 
What can Montgomery Ward & 
Co. do for me?" 
In imagination I look into the homes of 
over five million customers into which this 
book goes, and in each I seem to hear these 
same questions asked. 
And as I sit here in my office and look 
around at over one hundred acres of floor 
space, filled with new merchandise, I see 
the answer so plainly, the many advantages, 
the great saving, that I wish there might be 
some way of bringing you more closely to¬ 
gether—you and Montgomery Ward & Co. 
—so that you might learn for yourself the 
answers to your questions. 
If I could draw up a chair with you there 
at your own living room table and turn with 
you the pages of this Catalogue, I would 
tell you the most interesting business story 
you have ever heard. 
It would be a story of how thousands of 
our bargains are secured, how our low 
prices are made. It would be a romance of 
ready cash and the tremendous buying 
power your patronage gives us. And of 
travel—travel through every part of this 
land and in Europe, searching for good 
merchandise at the lowest possible prices. 
Do you know how our goods are bought 
—how our bargains are found? Let me give 
you an example: Here is a manufacturer 
who has a reputation for making the best 
goods, who lacks capital, who lacks busi¬ 
ness, so that his plant operates on half-time 
part of the year. 
But he knows how to make good goods. 
We furnish the needed extra capital, we 
give him orders that make the wheels turn 
all day and keep his employees busy all the 
year. His own earnings are increased and 
his cost of manufacture cut far below any¬ 
thing he has ever known. And this saving 
goes to those who buy goods at Ward’s—to 
our customers. What can we do for you? 
You want to buy goods at a saving. You 
24-Hour Service 
We have perfected our service for you. After much 
study and testing new systems and employing experts 
we have perfected a system that makes certain your 
orders will be shipped promptly. 
Our records prove that during the past year most 
of our orders were shipped in 24 hours—nearly all 
of our orders within 48 hours. 
want to buy goods that will give you com¬ 
plete satisfaction. You want prompt ser¬ 
vice. You want your orders filled promptly, 
and your letters answered promptly—and 
you want your patronage appreciated. 
At Montgomery Ward & Co. you get all 
these things. These are the advantages 
that are waiting here for you. 
A saving—yes, we try always to offer you a saving, 
but always a saving on goods of Ward Quality. I 
cannot lay too much stress on “QualityWe 
do not sell “cheap” goods. It is our policy to 
offer you only goods that will stand up, that will 
give service, that will do exactly what you want 
them to do. 
It is easy to sell at seemingly low prices. All you 
need do is to buy low-priced goods. Cut some¬ 
thing out of the quality, out of the service, and you 
can always make a low price. At Ward’s we never 
sacrifice quality to make a low price. 
And, for fifty-one years this has been the policy of 
Montgomery Ward fit Co. For fifty-one years in 
every dealing with every customer we have tried to 
follow a “deal as you would be dealt by” policy. 
Millions of people will buy from this Catalogue— 
at a saving. The same saving, the same guarantee of 
satisfaction exists for you. We solicit your patron¬ 
age. We will deal with you as you would be dealt 
by. And your orders and letters will always be 
appreciated at Montgomery Ward fit Co. 
‘President, 
MontgomeiyWard £? G>. 
The Oldest Mail Order House is Today the! Most Progressive 
Chicaern Kansas City c * n ~-- 1 —*> ■ ~ — ^ - -- 
Portland, Ore. 
Ft. Worth 
Oakland, Cal. 
