Jht RURAL NEW.YORKER 
1375 
This book 
is saving millions of dollars 
for the American people. 
Are you getting your share? 
Do you realize the opportunity for Saving 
Ward’s Catalogue brings into your home? 
m • 1 • 1 1 O 
Are you using this book ? 
THERE is one sure rule for saving — one sure way 
to make certain that the price you pay is the right 
price for everything you buy. 
Whatever you need to buy, shoes or clothing, 
hardware or automobile tires, turn to your Ward 
Catalogue and see the price. 
Use this catalogue. It can be to you a means 
of almost weekly saving. 
500,000 more customers 
won by Ward’s last year 
We tell you that 500,000 new customers sent their 
orders to Ward’s last year, that several million 
families buy their household and personal needs from 
Ward’s Catalogue, because there is in this fact food 
for thought. 
These millions of careful buyers find in this book a 
saving. They find at Ward’s a service that can be 
just as valuable to you. 
Ward’s brings you the services of an 
international staff of expert buyers 
Supposing you are going to buy a pair of shoes — 
and supposing you knew leather as well as an expert 
tanner — you knew the fine points of shoe making — 
and you had the backing of a great company and could 
go anywhere to get yourself the best pair of shoes the 
world could produce at the price you wished to pay. 
That is exactly what we do for you. That is the 
value of Ward’s service to you. 
Our expert buyers search all markets with ready 
cash—looking for quality merchandise at the world’s 
lowest cash prices. 
We sell only goods that stand 
inspection and use 
But we do more than search for low prices. We look 
for quality. We buy only merchandise that will give 
you satisfaction. We never sacrifice wearing quality 
merely to offer you a seemingly low price. 
It is part of our service to you to make sure of 
your satisfaction with everything you buy. 
Everything for the farm, the home 
and the family 
This great merchandise book contains 726 pages of 
interest to men, women and children. 
It shows the latest fashions, coats made in Paris by 
Carha and imported by us. There is everything a 
woman needs for her personal use, for her family and 
for her home. This Catalogue fully supplies the man’s 
and the boy’s needs: clothing, everything for personal 
use, everything for the farm and the automobile. 
20 Complete 
CHRISTMAS STORES 
in this Catalogue 
Hundreds and hundreds 
of the best Christmas Gifts 
are shown in your Ward 
Catalogue. 
There is everything to 
give to every member of the 
family—useful gifts as well 
as toys, games, jewelry, and 
all the season’s novelties. 
There are no “Christmas 
Profits” in Ward’s prices. 
You pay the lowest prices of 
the year for every gift you 
buy. 
Let Ward’s Catalogue be 
your Christmas shopping 
guide. 
Your orders will be 
shipped within 24 hours 
Your orders are appreciated at 
Ward’s. Your letter is opened im¬ 
mediately, your order filled at 
once, and your goods are on their 
way to you within 24 hours. 
Look through your 
catalogue again 
You buy something almost 
every week. This book offers you 
almost a weekly saving. 
So look through your Catalogue 
before you buy. Compare prices. 
And remember that in comparing 
prices, everything we sell is backed 
by our 52 year old guarantee: 
“ SATISFACTION GUARANTEED 
OR YOUR MONEY BACK” 
Montgomery Ward ©Co. 
The Oldest Mail Order House is Today the Most Progressive 
Chicago Kansas City St. Paul Portland, Ore. Oakland, Calif. 
Ft. Worth 
