FORTY-THREE YEARS OF “GOLDEN RULE” SERVICE 
3 
A Silver Lining—But Act Quickly! 
PROFITABLE future is in 
store for those planters who 
are fortunate enough to secure 
good fruit trees for planting this 
spring. Plantings have been so short 
for the past five years that true-to- 
name trees of heavy bearing strains 
are sure to be a fine investment for 
years to come. But look out for the 
man who quotes “bargain” prices in 
a year like this, when trees are scarce 
and the demand is sure to be heavy! 
He is going to be strongly tempted 
to fill his orders with weak, poor' 
quality stock which, if it lives, will 
cost many extra dollars before it can 
make even a fair orchard. 
The reputation of the house of 
Allen, built up laboriously over a 
period of forty-three years, is too pre- 
cious a thing to be sacrificed for im- 
mediate gain. In years when good 
stock is scarce, Allen’s have had one 
policy and one only. Though the 
supply is very short, we refuse to 
“gouge” our customers through 
either abnormally high prices or by 
supplying poor-quality stock. 
We have kept our prices as low as we could without suffering heavy loss. We know we will 
be unable to supply the heavy demand our customers will make, but when our standard high quali¬ 
ty stock is gone, there will be no more! No unsatisfactory stock goes out under the Allen label! We 
can only urge you to order early. If your order comes in too late, your money will be promptly 
refunded. 
We have had forty-three years of successful business, increasing, not phenomenally but steadi¬ 
ly. We have always believed this to be due to our sound, approved methods of growing and selling 
and fair treatment of our customers. Our land is good land, well fertilised, well drained and well 
cultivated. We use the most modern methods for working the soil, harvesting seeds, digging 
plants, sorting, packing and shipping. Efficiency is our watchword. 
This same efficiency has been applied to selling our product. Long ago we decided that the 
cheapest and best way to sell nursery stock was through a good catalog. We have no salesmen, 
therefore no expensive commissions. And believing, as we always have, in only a fair profit, we 
can and do pass on these savings to our customers. 
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The Geneva Savings andTrust Company 
Geneva.Oiiio 
TO WHOM IT MAY CONCERN:- 
Allen's Nurseries and Seed House has been a customer of 
this bank for some time and has been engaged In the growing and 
selling of Nursery stock and Seeds for a great many years In 
this locality. 
We have found them prompt and reliable in every way and 
their dealings with us have been most satisfactory. 
It Is a pleasure to recommend Allen's Nurseries and Seed 
House to anyone in need of the goods they offer for sale. We 
also consider them an excellent credit risk for such 41s they 
are likely to ask. 
Their goods will always be found as represented and I am 
sure any business dealings with men of such experience and 
character as the Allens will be both satisfactory and pleasant. 
aas/mu 
Your8 very truly. 
Secretary & Treasurer 
You can buy cheaper seeds and nursery stock than ours. But you can’t buy any better at any 
price. In the long run the best is cheapest, especially when it is bought at Allen’s “Golden Rule” 
prices. 
Every order, large or small, receives our most prompt and courteous attention. If adjustments 
should be necessary, though they seldom are, they are cheerfully and satisfactorily arranged. NO 
SALE IS COMPLETE UNTIL THE CUSTOMER IS SATISFIED. 
