CATALOG No. 28 
JANUARY — JULY 1936 
YOUR 1936 BUSINESS 
—Will Be What You Make It 
I F actively and carefully prepared for, it will be better the com- 
I ing year. No doubt about it, for natural forces of recovery are 
increasing pay-rolls and bank-deposits—spending power. These 
forces cannot be held up indefinitely by pig-killing and crop- 
destroying politicians. Money will loosen up for attractive, well- 
grown stock. In the production of such stock, suitable varieties 
are highly important. It will pay you to go over this catalog 
carefully, for in making it up we have tried to accurately de¬ 
scribe and fairly price all that is offered. We find this policy 
mutually profitable. 
GEO. J. BALL, INC. 
't&UZ 
President. 
BUSINESS TERMS 
WE PAY POSTAGE AND INSURANCE to any post office in 
the U. S. A. or Canada on all orders at prices quoted in this 
catalog. This simplifies figuring the cost of your order. 
CASH DISCOUNT. When remittance is enclosed with order 
we allow a cash discount of 5 per cent on all orders from $1.00 
to $25.00. On this amount or over, 8 per cent cash discount 
is allowed. These discounts cannot be allowed on Cyclamen or 
Asparagus seed, prices on which are net. 
IF UNKNOWN TO US, or if overdue accounts are standing 
(60 days), cash must be enclosed with order unless other ar¬ 
rangements are agreed to. 
SMALL ORDERS ARE WELCOMED gladly and receive our 
well known service. In return we suggest cash be enclosed with 
such orders. 
PRICES in this catalog and in all our offerings are subject to 
change without notice. 
CROP FAILURES. All items in this catalog are offered sub¬ 
ject to crop shortages or failures. 
IMPORTANT. Make all checks or money orders payable to 
Geo. J. Ball, Inc., West Chicago, Illinois. 
OUR BUSINESS and prices are exclusively for florists. Please 
do not give this catalog to amateur planters. 
NO COMMISSION BOXES. Our seed is not put in packets 
suitable for resale to home gardeners. 
NO CROP GUARANTEE. For reasons that should be clear to 
any planter, seed crops cannot be guaranteed. We use every 
precaution to supply only seeds of the highest quality in every 
respect, and we will promptly refund the price paid for same 
should they prove unsatisfactory under reasonable care. All seed 
is sold under the necessary seedsmen's disclaimer as follows: 
DISCLAIMER. We, Geo. J. Ball, Inc., give no warranty, ex¬ 
press or implied, as to description, quality, productiveness or 
any other matter of any seeds we sell, and we will not be in any 
way responsible for the crop. If the purchaser does not accept 
the seeds on these terms they are at once to be returned, and 
the money paid for same will be refunded promptly. 
PLEASE NOTE 
Our seed cannot be bought 
from dealers or agents, ex¬ 
cept in our printed packets 
or containers. Avoid uncer¬ 
tainty and possible loss by 
ordering direct from us, or 
through our regular repre 
sentatives who sell in our 
containers only. 
General Index 
(See page 40 for complete index). 
Annuals (Miscellaneous) .22-35 
Asters .4-8 
Begonias .23 
Calceolarias .23 
Calendula .19 
Cinerarias.21 
Cyclamen .26 
Larkspur .18 
Novelties .2, 3 
Pansies .31 
Perennials (Miscellaneous) .36-38 
Petunias . 9-11 
Primulas .21 
Snapdragons.14, 15 
Stocks—Non-branching .13 
Stocks—Branching .13, 14 
Sweet Peas—Winter or Early.12 
Sweet Peas—Summer or Late.11 
Violas .35 
* a D CT ve T muc * 1 that “"usually wet weather in many seed-growing sections has developed 
VV t KC wKC I some seed crop shortages, notably in Asters and Petunias a few varieties are short. 
We suggest covering requirements early. 
Have one name for your business and use it only, to avoid confusion. 
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