1 SAFEGUARDS BERRY CUSTOMERS 
KNOWING ORIGIN 
KNOWING QUALITY 
Our 40 years of experience have 
taught us to know what sections pro¬ 
duce seed with noxious -weeds. They 
are to be avoided, yet seed produced in 
such sections is sold to someone. We 
know when climatic conditions are most 
favorable for the development of hardi¬ 
ness, which is such an important char¬ 
acteristic in many seeds. The infor¬ 
mation that we have about quality, sec¬ 
tions, etc., helps us to secure better 
seed for you. If you could spend just a few hours in seeing 
how we operate our modern seed business, you would know 
that we are rendering a real service to our customers. 
Our buyers are schooled by experi¬ 
ence to judge quality quite accurately. 
Yet even they find it difficult to esti¬ 
mate the loss of weight in cleaning 
seed. That will run from 5% to over 
50%. Only the most accurate testing 
shows tlie actual quality. If experi¬ 
enced buyers find this difficult how 
much more so it must be for farmers 
who buy seed once or twice a year. We 
know weed seeds and detect them 
readily while the occasional buyer will overlook most of them. 
The buying of country run or improperly cleaned seed is the 
riskiest purchase apy farmer can make. 
KNOWING PRODUCTION 
KNOWING CLEANING 
We can secure our seed to better ad¬ 
vantage when we know how crops are 
turning out all over the nation. That 
enables us to have lower costs on our 
seed and hence lower prices to you. 
Therefore we study this closely. 
For example, this year Red Clover 
seed is short in most sections. YVe 
bought considerable seed early in se¬ 
lected producing territory. Now mar¬ 
kets have already advanced $2.00 and 
promises to go higher. The same is 
true on Alsike. Sweet Clover is_ short. .Timothy has ad¬ 
vanced about $1.00 per hundred, from the low point. We 
have stocks to protect early buyers -aiid Urge you to order 
early. - 
It is necessary to have a bigrinvest- 
ment in buildings and machinery in or¬ 
der to make quality seed even out of 
good country run seed. YVe have mod¬ 
ern equipment but more than that is 
necessary. You must know how to op¬ 
erate .this machinery. What screens are 
to be used. At what speed should the 
machine be run. How should the. air 
blast be regulated. How fast can the 
seed he fed to the machine, etc. It 
takes more than a machine to make 
good seed. 
The above are just a few of the facts to show that our seed 
service means something to you and why it safeguards your 
buying. 
jSUWMOQg 
ft* 
BERRYS 
UNEXS® 
World 
99A 
WORLD BRAND 
YVe prepare most of our Grass 
and Clover seeds in different 
grades. The difference is largely 
a matter of color and size of 
berries. This enables us in our 
better grades to give you a much finer quality than 
the seedman who mixes all lots together and offers 
only one or two grades. 
Our YY^orld Brand is our extra fancy quality. Into 
it goes only the finest colored and largest berridd 
seed. The purity and germination tests are the 
highest. It always represents the finest and is beau¬ 
tiful seed. The farmers who demand only the best 
are perfectly satisfied with this grade. They find 
nothing better, yet our prices save them money. 
There is true economy in such stock. It produces 
strong, vigorous plants. Requires a minimum 
amount of seed. Gives assurance of clean fields and 
is surest to make a stand. 
In grasses, grains and forage crops where only 
one grade is offered it is all World Brand. We have 
customers who for a quarter of a century found this 
grade their best friend. They do not ask for sam¬ 
ples for experience has taught them that they will 
receive the best when they order Berry’s World 
Brand. 
By buying Berry’s Tested grades or special lots 
you simplify seed buying because you can always 
tell what character of stock you will receive on your 
order. 
DEALER'S FANCY 
A high grade. Not quite so extra fine appearing 
as our World Brand, yet equal to what is quite gen¬ 
erally sold as the best. It has nice color and size 
and good purity and germination. This grade is 
made to please those w r ho wish a good dependable 
quality at a considerable saving in price. 
PLANET BRAND 
This extra choice grade gives very good service. 
The color is not quite so bright and the berries a 
bit smaller. It gives good stands at low cost. The 
saving in purchase price fully compensates the some¬ 
what less handsome looks. 
STAR BRAND 
This is our cheapest grade. Not always available 
in all lines. Made up of smaller berried seed. Not 
always so high in germination per 100 seeds, but 
there are so many more seeds in a pound that it 
produces good stands. The price is always low and 
it satisfies. 
SPECIAL LOTS 
Sometimes we secure some lots which do not fit 
into our regular grades or which are purchased at 
special prices that permit an extra bargain to bb 
offered. Such lots are listed by special names, such 
as Bed Rock Grimm Alfalfa. 
