To thousands, the individuality of 
THE READER'S DIGEST imbues it 
with those human qualities that make 
it a delightful companion. So deep and 
real is their affection for it, so im¬ 
portant a part does it play in their 
lives that THE READER'S DIGEST 
is regarded as a dear and valued friend. 
And like a friend that comes from 
far places with tidings of new and 
exciting events, THE READER'S DIGEST 
brings you a varied selection of current 
magazine literature in time-saving, 
pocket-size form. 
From over 100 of the foremost 
periodicals our staff of twelve editors 
diligently singles out 30 to 35 articles 
of outstanding interest, condenses them, 
eliminates the superfluous, and with 
craftsman-like skill, carefully retains 
the essence and spirit of the original. 
Scan any issue of THE READER'S 
DIGEST and you are immediately im¬ 
pressed by the diversity and scope of 
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cious balance that is maintained. 
Humor, sports, satire, the dramatic, the 
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Here is reading that gives you mental 
equipment to meet the demands of 
your business and social life. A knowl¬ 
edge of the problems and achievements 
of the day. A cultural background. 
An inexhaustible source of topics for 
conversation sure to develop personal¬ 
ity and powers of expression. 
