You Get 
A Square Deal From Me 
Dear Friend: I consider it a great privilege each year 
thank you thousands of customers who so kindly sent 
receive the hundreds of letters from you telling of the success you had^from 'sowing 
_ i An OArl m A niAt't TI’A r A til A niAMTT 1 nttnnn « „ il_ . i i ® 
to write this letter in our annual Catalog, 
us your orders the past year. It was a real piea 
what pleased me most were the many letters advising’ thaFyou IsavecTmoney ‘ in pYacdng 11 vou°r° orde^w 
us. Friends, we are giving you a greater opportunity to save more money in 1936 if First let u 
, consider briefly the seed situation as it exists today. The main legume crons such as Alfalfa 
L Red Clover, Alsike and Sweet Clover, produced less seed this past year than the previous 
sjV year. With the exception of Timothy seed, the grass crops were shorter than Ssual 
Therefore, with smaller stocks of seeds and more money in the farmer’s hand the result A 
will be higher prices as we approach the seeding season. It is apparent von will ^ 
dl Lower Prices 
GREATEST 
k VALUES^ 
Reasons for Low Prices 
As stated above by our President, Mr. Elder, we give you lower 
prices if you measure value by the quality offered. He has also sug¬ 
gested why our prices are lower. We believe you should know and 
understand these reasons. 
There is the factor of financial ability which gives strength to our 
operations. It enables us to buy to advantage when many dealers 
have their hands tied because of the lack of funds. Our buying power 
is a strong lever that is used to the benefit of every customer. 
Our location is a great help. We are helped by favorable freight 
rates in and out of Chicago. This great centrally located city is the 
natural gatewav for seeds from the most important seed producing 
sections and seeds arrive in vast quantities. 
Our building is a help because we are located right at a depot of 
the Chicago Junction Railway. We do not have to truck a single bag 
and that item alone gives us an edge on the average dealer. 
The cleaning equipment with its modern devices enables us to make 
Sow to this efficifna/. C,n P,0dUCe - ° Ur eICerience “« s **"«“ “S 
Low - operating expenses form another factor that helps tremendously 
in slicing the prices and improving the values. 
We lack the space to go into detail on all these things. Each in it- 
selt is important, and when you combine all of these together, you can 
see how they work for the interest of the farmer who has to buy seeds. 
J^ 0 t°P it all off our direct selling makes only one profit neces¬ 
sary and that need only be small for the large volume of sales permits 
operating successfully on an unusually close margin. 
After we have said all this it means nothing to you until you try 
our seed and test our values. We sell you only tested and guaranteed 
seeds. Try them. W T e have made them so you will want to reorder 
year after year. That’s the kind of seed it pays to sow. 
Harrisonville, Ohio. 
Gentlemen: I find your seeds to be of splendid 
quality and true to name. I believe you are doing 
an honorable business in delivering seeds that are 
100% what you claim them to be. 
Respectfully, 
(Signed) W. E. Jeffers. 
Pontiac, Ill. 
Gentlemen: I have been purchasing seed from 
the American Field Seed Company for about seven 
years, and have always found every order as repre¬ 
sented, and have no hesitation in recommending 
them to anyone wishing anything in the way of 
field seed. Respectfully, 
(Signed) A. J. Farley. 
