S IMILAR to Heavenly Blue, from 
which it was developed, this im¬ 
proved strain is in all respects superior 
to the old. The color is a deep intense 
blue, shading lighter toward the center, 
the flowers are large and freely pro¬ 
duced, and the plants do not make the 
rank growth characteristic of Heavenly 
Blue but go into flower early in the sea¬ 
son, and continue throughout the summer months. It is a much earlier flowering 
strain, and among the most notable of its characteristics, the flowers remain 
open until late in the afternoon, being still open at six o'clock in the evening on 
cloudy days. As it makes a slightly heavier growth than Clark's Mammoth Blue 
Morning Glory, we suggest the use of our Improved Heavenly Blue on fences 
or trellises. 
THERE IS UNBELIEVABLE BEAUTY IN THIS FLOWER 
Ipomea Heavenly 
Blue Improved (Bodger) 
(Mexican Blue Morning Glory, 
Blue Moon Flower) 
Approximately 675 seeds per ounce. 
Notes on Growing Ipomeas: When growing Ipomeas care should be taken to plant them in 
a dry, sandy location where they will receive as little water as possible. They should never be 
fertilized unless a heavy growth of foliage is desired. Seeds must not be sown out in the open 
ground until the soil has thoroughly warmed up, and they should not be kept too moist even 
when first planted. If seed is started early indoors, it should be in individual pots, as Ipomeas 
do not transplant readily. 
Ipomea Clark's Mammoth Blue Morning Glory 
A GARDEN DELIGHT 
T HROUGHOUT the South and in other sections where the Mammoth Blue 
Morning Glory is known, Clark's Strain will need no introduction. It is the 
earliest flowering variety, 
makes a sparse growth of 
foliage and is heavily cov¬ 
ered with flowers. The 
color is the same beautiful 
sky blue as that found in 
Heavenly Blue Improved 
but the throat shades to a 
golden yellow in this strain 
rather than white. The 
flowers do not remain open 
as long as in the Heavenly 
Blue Improved Strain, and 
are somewhat smaller. 
Approximately 675 seeds 
per ounce. 
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