Chicago AMERICAN BULB CO. New York 
A. B. C. “Supreme” Quality 
FLORISTS’ FLOWER SEEDS 
SPECIAL NOTE: For cash with order we allow special 5% 
discount on all orders ior flower and vegetable seeds. This 
discount, however, does not apply to other merchandise 
listed in this book. (See page 1 for general discounts.) 
Trustworthy seeds mean a great deal to The Florist Grower, and fully appreciating 
this fact, we leave no stone unturned in our efforts to supply just that kind. Our 
Flower Seed business (carried on exclusively for the florist grower) pertains to the 
furnishing of the very best strains produced by specialists the world over, verified by 
our intensive yearly greenhouse and field trials, likewise careful seed tests within a rea¬ 
sonable time previous to shipment, thus insuring true types and highest germination. 
Forty years of flower seed knowledge and a keen desire to supply our clients with 
the latest and best varieties suggests, we believe, that the A. B. C. should be a de¬ 
pendable source for your seed needs. We wish to call particular attention to our 
special strains of Petunia seeds, especially World Beauty, De Luxe Double Mixed and 
Private Stock single mixed, all of which have proven highly profitable to the trade. 
May we have the pleasure of serving you? 
Faithfully yours, 
AMERICAN BULB CO. 
Per A. Miller, Pres. 
It flower seeds are not a competitive price commodity 
FLOWER SEEDS ARE A COMPETITIVE QUALITY COMMODITY 
How to Improve Germination of Fine Seeds Especially During Hot Weather Season 
Type of Fischer's Giant Cyclamen 
Preferred by the Particular Grower 
Mix "Sorbex". (The Finest Peat Organic) with soil in seed flats and pots. 
Soil for Seed Flats. A perfect mixture for the tender germinated seedlings is 
one part "Sorbex" to two parts screened garden loam—by volume. Prepare 
this mixture several days in advance of sowing seeds to allow the "Sorbex" 
time to absorb some moisture. If time is a factor, moisten the "Sorbex” some¬ 
what before mixing with the soil. 
"SORBEX." Per 10-bushel bag.'.. $2.75 
Follow this by applying "Formaldehyde" or "Ansul Dust" 
What Causes Damping-Off? Few growers realize that such diseases as "Damp¬ 
ing-Off" and rots of seedlings are caused by living germs. Disease producing 
germs live normally in the soil and on seeds. The only successful way of 
preventing these diseases is to sterilize the soil and disinfect the seed. 
(Excerpt from Florists' Review, issue of January 24, 1935) 
Formaldehyde for Damping-Off. "Dr. C. E. F. Guterman, of the department of 
plant pathology (Cornell University) told of recent developments in the control 
of damping-off of seedlings. The use of formaldehyde for treating soils for 
seed planting was recommended where it is not possible to use steam as a 
means of sterilization. It was shown that two scant teaspoons of commercial 
(forty per cent) formaldehyde mixed with about ten teaspoons of water make 
sufficient solution to treat one average-size flat of soil. The soil is spread out 
on the bench and sprinkled with the formaldehyde solution. It is then thor¬ 
oughly mixed and placed in the flat. After the soil has stood twenty-four 
hours, the seeds may be planted. One pint of formaldehyde is ample to treat 
fifty flats of soil. 
LIQUID FORMALDEHYDE. Qt. 75c Gal. $2.25 60-lb. kegs... .$8.40 
ANSUL DUST. Also a popular remedy for Damping-Off control: 
1-lb. cans 
5-lb. cans 
25-lb. drums 
3 
$0.75 
2.00 
5.50 
