10 
AZALEA GARDENS, SEBRING, FLA. 
what a Caladium is l'kc before growing it. 
In addition to our own work in hybridizing Caladiums, we have 
arranged with a Florida plant>-lover, who is in no way engaged in 
horticultural pursuits commercially, to bring out his new Caladiums. 
He has some wonderfully promising seedlings in their second year of 
growth now, and in due time these new varieties will be offered to the 
florists who want something GOOD, something in the same class with 
the stock offered in this booklet. 
One of the main reasons we are in thi s business, is to show you 
and your customers what REAL Caladiums are—Caladiums with 
color. We want to prove to you that there are Caladiums available 
such as you never thought existed, and to do it in the face of all the 
junk you have seen and still see. Many florits say, “Send me some 
highly colored Caladiums; I have plenty of the other kind”. Which 
shows that florists in general are becoming fed up on receiving noth¬ 
ing but common Caladiums without any color. We have a number of 
letters which end with this: “I got stung last year, so want to try 
your Caladiums this time.” A buyer gets what he pays for, be it 
Caladiums. cow s or cars. 
We believe in our Calad ums; we know they are the finest varie¬ 
ties in existence, barring none. However, our GUARANTEE of satis¬ 
faction makes you the judge of our stock, and whether our claims .are 
what we say. Therefore, there is no cost to you, if you don’t find our 
Caladiums the most highly colored and beautiful ones you’ve ever seen. 
We grow no mixed bulbs. We have no long list of varieties 
which are claimed to be distinct, being really loaded with duplicates. 
And *we offer no cheap bulbs at ridiculously low prices; ours is ONE 
GRADE, the BE'ST grade, and it pays to buy the best, and not waste 
time, pots, soil, coal, ,etc., on poor stock, which costs as much to handle 
as good Caladiums. 
No florist wants to buy a “cat in a bag”; that’s why we are send¬ 
ing out this Caladium booklet. Our stock is all that we say it is, and 
you can buy from us with confidence. We believe you will find this 
little booklet of help to you in many ways concerning Caladiums and 
their culture, storing, etc. 
