A. L. DON & CO. 
PATERSON, N. J. 
A. L. DON & CO. 
PATERSON, N. J. 
QfdJwdudjuut. 
O NCE again the time has come for all of our old and new customers to take advantage of our Midsummer 
Bargains in Pot-grown Strawberry plants. Being pot-grown, these carefully selected plants may be put 
into almost any type of soil at any time from Midsummer to Midfall, with complete assurance of success. 
Bigger in crop and berry than are the usual “layer” plants, these gems of the garden produce worldwide satis¬ 
faction. All of the favorites, old and new, are here listed, and each variety is a ruler of its bearing period, so that 
you take no gamble when you select your Strawberries from our Midsummer List. 
Easy to Grow 
Strawberry plants are easily grown, adapting themselves 
as they do to a great variety of soil and climatic conditions. 
Even in Alaska, Strawberry growing is on a large, commercial 
scale, and in our own temperate zone, they will give excellent 
results in any substantial garden soil, clay or loam, that holds 
an abundance of humus or other quickly available plant food. 
Your Home Garden Needs Pot-grown 
Strawberries 
The heat and dry weather of late Summer ordinarily keep 
back the struggling field-grown layer plants. Our Pot-grown 
E lants are much more practical for home culture, since they 
ave been developed in their own soil, under the best possible 
growing conditions, and since the extensive and fibrous root 
growth has been so long established that the plants will get 
no shock when transplanted, and are, therefore, able to with¬ 
stand the most severe conditions and to produce mammoth 
crops the very first season. 
Other Pot-grown Strawberry Advantages 
Through years of experimenting, Strawberry growers have 
become convinced that pot-grown plants will produce larger 
crops of larger berries than will the field-grown layer plants, 
excepting when the planting is done in 
early Spring. 
You should, however, exercise care in the 
selection of varieties. Therefore, provide 
for fresh Strawberries from early Summer 
until late Fall. For the home garden at 
least three varieties should be planted, 
one of which should be an early bearing 
sort, another which bears its fruit in mid¬ 
season, and third, a late fruiting sort, and 
a dozen or more plants of each variety 
should be selected to judge the merits of 
each sort. 
Fall or Everbearing Strawberries 
If planted early in the season, this class 
of Strawberries can be depended upon to 
produce fruit during the Fall months of 
the same year. 
Planting Time 
For best results, pot-grown plants should 
be planted from July 20th to October 1st, 
preferably by the first of September. 
Premier (See page 
Pre-planting Instructions 
Upon the arrival of your plants, unpack them at once, and 
place them in a shady spot, sprinkling them lightly with water. 
As evening approaches, take them where the ground is pre¬ 
pared to plant, and just before putting them in this ground, 
dip each root ball in a pail of water. 
Preparation of Soil 
The bed for your plants should be dug and thoroughly cul¬ 
tivated to a depth of 12 to 14 inches. Incorporate with the soil 
rotted leaves or well rotted manure of any kind (fresh manure 
should be avoided, since it usually holds grub worms). After 
cultivating the bed, scatter Bonemeal at the rate of 100 lbs. 
to each bed (15x50 feet), raking it well into the surface. 
Where to Plant 
In the home garden plants should be set in rows 2 feet apart 
with the plants 1 foot apart in the row. For the first 2 or 3 
days after these plants have been set out, it will be well to 
shade them in some manner during the hottest part of the day. 
They should, however, get a minimum of six hours of sunshine, 
which minimum must be kept in mind when Strawberry beds 
are located. 
A Bit of Care Is Essential 
The most important rule for success is to keep 
weeds out of your garden. Go over the Strawberry bed 
once a week with a good sharp hoe, which will^not 
only cut these weeds, but will also loosen your soil, 
preserve moisture and stimulate growth. When Fall 
frosts approach, the plants should be mulched 'with 
coarse manure. Care should be taken that only a light 
covering be applied and the covering should never 
consist of wet or otherwise heavy material. 
Facts Our Customers Should Know 
Shipments should be made by express, or in small 
lots by parcel post—never by freight. 
Prices in this circular include packing and delivery 
to forwarding agents, our control ceases there and our 
responsibility also. 
Orders of less amounts than $1.00 cannot be ac¬ 
cepted. 
Payments should be made in advance, though we 
will ship G.O.D. if 25% of total of the order is 
forwarded with the order. 
Please send us your orders as early in the season as 
possible, so that we may fill them in a way that will be 
most satisfactory to you. 
