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SOMETHING HAD TO BE DONE 
For better gardens. So this organization answers the needs of Mr. Average * 
Homeowner by actually building a real model garden — one within his 
pocketbook to duplicate and limited to a size which can be given proper care. 
Emerson’s Planned Gardens are unique in that they combine the 
maintenance of a flower garden in its proper landscaping with the production 
of a vegetable garden. Three of them are illustrated prominently in this cat¬ 
alogue. The other two, in West Springfield, Massachusetts and Cheshire, 
Connecticut, will be ready for public perusal this spring. They are illu¬ 
minated evenings throughout the summer. 
The fascination of 
lovely flowers, lawn turf 
and garden products lays 
largely in the order of their 
arrangement. Unques¬ 
tionably many, who have 
never thought it practical 
to cultivate small land 
areas, will agree that these 
model gardens, made for 
your guidance, do prove 
their desirability over larg¬ 
er and more formal types 
which are rapidly disap¬ 
pearing due to the eco¬ 
nomic trend toward 
smaller homes. 
We honestly believe that there is no greater satisfaction from any en¬ 
deavor for the amount of time and money outlay equal to that offered you 
in building a garden of artistic temperament. Each year with its new flowers 
and plants it grows in your affections. 
Consequently, we urge you to visit the Emerson Planned Garden nearest 
you this spring. In it you will find some idea to take home and incorporate 
into that garden of your own which makes you, regardless of age, young in 
mind and purpose. 
Page Three 
