“ROEDING'S QUALITY" TREES IN OUR NURSERIES 
Airplane View ol our Madera County Growing Grounds Along the San Joaquin River. 
PRICE vs. QUALITY 
When buying fruit or nut trees for a commercial plant¬ 
ing, the price paid for them represents less than 10% of the 
total outlay to bring the orchard into bearing. 
TEN CENTS OF THE DOLLAR IS THE PRICE OF 
THE TREES. NINETY CENTS OF THE DOLLAR 
IS THE HOPE OF THINGS TO COME. 
Protect that ninety-cent investment by buying from a 
nursery which, through many years of experience, has dem¬ 
onstrated its ability to furnish trees or vines which are not 
only true to type, but safeguard this trueness through the 
controlling factors. 
The foundation of the tree is the root-stock. These stocks 
are mainly peach, plum (myrobalan), apricot and almond, 
which we grow from the seed. Where we purchase seed, we 
investigate the vigor of the orchard, to assure vigorous 
seedlings. On our property at Niles, we have one of the few 
myrobalan orchards in production, in America. A large part 
of the myrobalan seed used by nurserymen throughout the 
United States is produced by us. 
After the seedling, in our estimation, the matter of ut¬ 
most importance is bud selection. We believe that this is the 
controlling factor in the production of commercial fruits. 
It is a well known fact that there are variations within 
practically every species of fruit. This variation may be only 
minor, such as a difference of a few days in ripening, or it 
may be a variation which will make the difference between 
profit or loss to the planter. 
It is pretty well agreed that the heaviest producing trees 
will transmit this production tendency to trees budded there¬ 
from. It is probable that trueness to type is also transmitted 
through the buds, as are other desirable features. 
Our many years of experience lead us to believe that 
deviations occur in practically every variety of fruit. Briefly, 
they are due to changes within the cellular structure of the 
bud or the tree. The point which is of concern to the pur¬ 
chaser is that the nursery from which he buys chooses its 
bud-wood from trees which are not only true to type, but 
which show consistent, heavy production. 
We spend thousands of dollars every year to make sure 
that buyers of “ROEDING’S QUALITY” TREES receive 
trees and vines, the sources of which are among the best of 
our propagated varieties. Our bud-wood sources are as far 
apart as Bakersfield and Marysville, Niles and Loomis. We 
could reduce our costs more than half, by getting each va¬ 
riety from the orchards nearest to our propagating grounds. 
This seeming saving, however, would be at the expense of 
the purchaser. There are Royal apricot orchards within three 
or four miles of our propagating grounds at Loomis and 
Madera, but our Royal buds come from the Winters area. 
Many of our cling peach buds come from the Modesto and 
Peach Bowl sections, not because we cannot get the same 
varieties nearer our propagating grounds, but because the 
orchards are outstanding from the quality and quantity 
standpoint. 
The two factors, quality (or trueness to type) and quan¬ 
tity, other things being equal, make for the financial success 
of the grower. High quality fruit and a large tonnage of 
merchantable fruit, per acre, cost little more to produce than 
a small tonnage of inferior fruit. It is for these reasons that 
we go to extra expense in locating and using outstanding 
orchards for our bud-wood sources. 
Other nursery factors which have a bearing on the suc¬ 
cess of the fruit grower are: extreme care in digging, label¬ 
ling, grading and handling. The first factor mentioned covers 
two elements. The first of these is that the stock must be 
properly ripened. If dug too early in the fall before the sap 
flow stops, the tree will be of inferior quality. Our digging 
zvaits on the dormancy of the stock. The other element is 
that of care in digging. Careless work at this time means 
loss of salable stock, or the sale of stock which is injured, 
either of which means loss to us. 
Extensive plantings of orchards throughout the United 
States as well as many foreign countries demonstrate the 
quality of “ROEDING GROWN TREES.” 
THE BEST TREE INSURANCE TO BE HAD is to 
buy “ROEDING’S QUALITY” TREES WITH “THREE 
GENERATIONS OF SUCCESSFUL SERVICE TO 
THE GROWER” back of them. 
