1937 CATALOG OF JQ.lcllCL’ld. 'ftlQne'lj OXNARD. CALIFORNIA, U. 
S. A. 
GLADIOLUS BULBS 
We have discontinued the low-priced varieties of 
Gladiolus until there is a greater demand for them. 
We are offering only our three novelties this year 
in bulbs. 
(Gladiolus) DIENER'S TRIUMPH (Diener).—A 1935 
novelty. A seedling of Mrs. Leon Douglas crossed 
with Scarlet Wonder. I consider this the best of 
all my many Gladiolus creations. Rose Doree 
overlaid with flame scarlet. Flowers are 7 inches 
in diameter. Perfectly built on long, perfect 
stems. On the order of Commander Koehl but 
larger and faultless in every detail. A fair propa¬ 
gator, making large bulblets. It unquestionably 
will soon be as popular as Mrs. Leon Douglas. 
Large Medium 
Each .$15.00 $7.50 
Bulblets, each $1.00; six for $5.00. 
(Gladiolus) DIENER'S BLUE GEM.—A 1935 nov¬ 
elty. Delphinium blue, darker in center like 
Geraldine Farrar, but larger and longer stems. 
A fine grower and propagator and one of the 
best blues. 
Large Medium 
Each ......$ 1.50 $ .75 
Dozen . 15.00 7.50 
(Gladiolus) OXNARD (Diener). —A 1935 novelty. 
An improved Los Angeles. More open flowers, 
longer spikes and more beautifully colored. 
Bright pink, darker throat. This is an outstanding 
Gladiolus and will be grown in great quantities. 
A beauty. 
Large Medium 
Each . $1.50 $ .75 
Dozen ..... 15.00 7.50 
Montbrook, Florida, March 14, 1936. 
Mr. Richard Diener, Oxnard, California. 
Dear Mr. Diener: I am sending you herewith money order 
for $1.50. Please send me the enclosed order. 
I wish you could see the Petunias now. Say, they are 
a "Wow." I can depend upon your Dahlias from seed far 
more than from roots of many florists. 
Very truly yours, 
MRS. JAS. W. HENDRIX. 
Jackson, Miss., Sept. 27, 1935. 
Mr. Richard Diener, Oxnard, California. 
Dear Mr. Diener: Just a word of praise for your wonder¬ 
ful seeds. Last Spring I purchased some of your best 
Dahlia seed, and am now cutting some of the prettiest 
Dahlias I ever saw. I also purchased some of your cross¬ 
ings of Gladiolus seed and planted them in March and 
some of them bloomed in July and you should see the nice 
bulbs and bulblets they produced. And I grew some of 
the most gorgeous Petunias from your No. 42, No. 8, and 
improved Pink Glory. 
1 have enjoyed everything that I purchased from you 
and you may expect some more orders from me. 
Yours truly, 
R. L. BRENT. 
West Palm Beach, Florida, August 28, 1936. 
Mr. Richard Diener, Oxnard, California. 
Dear Sir: I have not tried your Statice seed and wish to 
compare it with others, and so send order within. Your 
Gerbera seed is excellent and I am much pleased with the 
results obtained from it. 
Yours very truly, 
H. E. SPENCER. 
GLADIOLUS PRIMULINUS 
HYBRID SEEDS 
This is a very fine mixture of Primulinus Hybrids 
which have been crossed with the large Gladiolus 
and many beautiful things will be found among 
them. 
Package 25c (About) 1000 seeds $1.00 
How to Sow Gladiolus Seeds—In the southern 
temperatures, where there is only light frost or 
none, the seeds should be sown out in the late fall, 
in rows in the open, one foot apart. The seeds 
should be covered with a half-inch of sandy soil, 
about the same as onions. Water them well and 
keep them free from weeds. Cultivate the soil once 
a month. Many will flower five months after sow¬ 
ing. In climates where there is a heavy frost, it is 
best to sow the seeds in boxes or hot beds, using 
good sandy leaf mould soil or three- to four-year- 
old manure in which to sow them. Take them up 
in the fall and handle like the regular size bulbs. 
DIENER'S GLADIOLUS HYBRID 
SEEDS 
(From latest crossings) 
These seeds were taken from all the hybrids ob¬ 
tained from my crossings of the last few years, I 
having used the best kinds in existence of all types. 
You can expect some great things from them. This 
is the best you can get anywhere in the world, at 
the lowest price. 
(About) 200 seeds 50c 
(About) 1000 seeds $2.00 
Wellfleet, Mass., Feb. 26, 1936. 
Mr. Richard Diener, Oxnard, California. 
Dear Mr. Diener: I am enclosing a small order and 
exceedingly regret that I am not able at this time to take 
further advantage of the wonderful presentation made in 
your catalog in florals. 
The Diener Tomato surpasses all expectations. Never have 
I seen nor heard of such rank growth. 1 made the mistake 
of setting out the plants in a place too small for their 
growth and nearly ruined them by being obliged to prune 
severely, so that the fruit came too late for good test. 
The Yellow did splendidly and the fruit was beyond any¬ 
thing I have ever found in that variety. We found them 
excellent for the table and my wife, who is an expert, 
canned a lot that we are now enjoying. The Ventura was 
a big success and from 28 hills we gave away several 
bushels. 
This year I am hoping for greater general success that 
I may be better able to introduce your seeds. 
Sincereley, 
CLARENCE W. RYDER. 
* * * * 
Harbor Springs, Mich., August 26, 1936. 
Mr. Richard Diener, Oxnard, California. 
Dear Mr. Diener: The seeds which you furnished me 
have been very satisfactory and the flowers grown from 
your seeds have been a beautiful sight and a great source 
of delight to me. 
Yours very truly, 
A. C. FISCHER. 
* * * 
Pittsburgh, Pa., July 1, 1936. 
Mr. Richard Diener, Oxnard, California. 
Dear Sir: A year ago I sowed some of your mixed Shasta 
Daisies out in the open with no care or thought other than 
putting seeds in the ground. At this time they are a revela¬ 
tion and joy. Every day a different type is open, large six- 
inch single, shaggy double frilled, and more coming. 
You certainly send live seeds. I sowed also, Gerbera 
Jamesoni, Tomatoes, Cucumbers, Dahlias, California Sun¬ 
shine Aster and I truly believe every seed grew. In spite 
of dry weather all my plants are doing fine. I have only 
ordinary soil and don't follow your directions for want of 
material. 
Sincerely, 
ANITA G. PLATZ. 
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